Zhou Dafu Moved To The Mainland, Hong Kong And Macao

Recently, Zhou Dafu released 2015 annual report, net profit fell 25.7% to HK $5 billion 534 million, turnover fell 17% to HK $64 billion 277 million.

Financial reports said that the main reason for the 2014 fiscal year was the high tide of gold, which led to the continued weakening of the luxury consumer market in Hong Kong and Macao.

Zhou Dafu's overall same store sales fell 24.1% year-on-year, of which Hong Kong and Macao fell by 32.8% compared with the same period last year, while the mainland dropped 16.1%.

At present, Zhou Dafu has a total of 2257 stores nationwide, with an annual net increase of 180 shops, including 169 inland areas.

According to the financial report, at present, Zhou Dafu only has 484 outlets in 700 cities in mainland China, and believes that there is still room for expansion. In the 2016 fiscal year, 150-160 stores are planned to open in the mainland, and plans to increase 10% point retail sales to "luxury" and "UHA" style in the next 3 years. The promotion plan will mainly focus on the mainland's second tier cities.

Huang Shaoji, managing director of Zhou Dafu, said that the mainland market alone was enough to increase the number of stores in Zhou Dafu in the next 10 years to 4000, equivalent to 2000 new stores.

President Zhou Dafu

He said that because of the recent surge in the mainland stock market and the improvement of middle class consumption, the group would push up the middle and upper price products of up to thirty thousand yuan to boost the average unit price.

At the end of April

The opening of the Zhou Dafu jewelry art center can be understood as flagship store. The new shop area is as high as 2000 square meters, and is the largest store now.

The location is not located in the first tier cities, but in Shenyang, depending on the channel sinking strategy adopted by the brand in recent years.

Chen Shichang said that at the present stage, we should not only stabilize the market of the two or three line cities, but also continue to implement the strategy of channel sinking, so as to open new stores in cities, townships and towns that meet the population of 20 or more than 300 thousand.

As for the Hongkong market, Zhou Dafu said it would "integrate".

Control rental costs.

Earlier, Huang Shaoji said that although 70% of the shops in Hong Kong and Macao were in the tourist area, but due to the fading of the market, there will be no shop opening plan for the 2016 fiscal year in Hong Kong and Macau, and the company will also assess the profitability of the shops. Once the stores do not meet the financial requirements of the company, they may close the relevant stores. At present, there are 1 to 2 shops between the 2 shops may not be renewed.

In terms of e-commerce, Zhou Dafu's retail sales grew by 29.3% over the same period last year.

Zheng Zhigang told reporters after the press conference that this year's e-commerce business is more optimistic, and the turnover of e-commerce is expected to increase to 50%.

Coincidentally, Hongkong jewelry retailer Xie Ruilin 2015 annual report shows that net profit fell sharply by nearly 47% during the period, and the company will increase its Chinese mainland stores in the future, hoping for growth in the mainland's turnover.