Retail Industry Conform To Market Pformation, Shopping Mall "Go To Department Stores"

Chengdu's retail industry is changing from "going to department stores" to changing shopping centres that focus more on experiential shopping, so that consumers can finish all kinds of consumption.

In June 2nd, Thailand's central Shang Hang group's department store announced that it will close Chengdu the Mixc store in August, which also indicates that the largest department store in Thailand will withdraw from the Chinese market.

In addition, in May 11th, 101 of Chunxi Road business circle.

Business will be suspended without notice, and the Tianhong Department store, located in the red Pai Lou, will be officially closed in June 25th. It is said that the owner will build a community business center.

According to sharp data statistics, as of April 2015, the total volume of shopping centers in Chengdu exceeded 7 million square meters, ranking first in the country.

At present, there are 71 shopping centers in Chengdu's main urban area, 52 have been opened and 19 are under construction, with an average of 12 in each administrative area.

Thus it can be seen,

The form of competition in the retail industry is very severe, forcing some projects to pform.

The three department stores that have been or are facing closed stores are not stores.

To a certain extent, it restricts the development of shopping malls.

"Going to department stores is a trend in the development of shopping centers, and the withdrawal of Shang Tai is also based on the judgment of future retail trends."

The Mixc business responsible person.

"At present, there is no local clothing brand in Chengdu trying out the business mode of multiple formats and mixed operation." clothing + coffee "is aimed at increasing the flow of customers and the time of customers staying in the store. As long as the clothing is large enough, the coffee part can not make money.

"Clothing + coffee" may be the development trend of the fashion brand management in Chengdu in the future, but it will not rise in large area, because a store with an area of 30 square meters in Chunxi Road will only rent about 2000000 yuan per year, and most garment enterprises can not afford it.

"The new generation has broken the habit of shopping in physical stores, and is more inclined to buy online.

The form of "Internet +" has arisen, creating two generations of people who are inclined to light assets and emphasize technology, upgrading and upgrading from traditional industries.

"TW clothing store pformation" clothing + coffee "is a complementary marketing strategy, and also strengthens the enterprise's own industrial chain.