Take Stock Of Three Things WAL-MART Has Done.

In the context of the impact of the electricity supplier, WAL-MART officials at the US headquarters are constantly emphasizing three things: choosing the right products, offering preferential prices, and meeting the convenience needs of consumers.

First, in these three things, "everyday low (flat) price" and "offer preferential price" mean the same thing, this is a way of keeping WAL-MART's self essence.

For WAL-MART, which now sells more than $485 billion 700 million, it is not difficult.

Specifically, the possible ways to do this by WAL-MART are as follows:

1, large single purchase.

Because of its huge sales scale, WAL-MART's purchases are always huge.

For example, bananas, a single product, sold 640 million kilograms a year in the United States, and the price of such a huge quantity is the lowest in the WAL-MART.

What WAL-MART needs to do is to compress the size of the suppliers so that reliable suppliers can get bigger orders.

2, efficient logistics operation, reduce costs.

In the United States, there are more than 4500 WAL-MART stores, and there are more than 100 distribution centers.

Each FDC (fresh food distribution center) in the United States has a radius of about 200 miles, providing goods distribution services for 100 to 120 stores.

According to WAL-MART's calculation, the distribution radius and the number of radiant stores are the lowest cost consideration.

3, deep bone marrow cost management mechanism.

Second, in choosing the right products, this is the development of Internet technology today. WAL-MART's operation has become more and more supported by data.

In the past, many retailers relied mainly on membership analysis. Nowadays, online shopping and other means provide convenience for data analysis.

Electricity supplier Era

The ability to customize products, such as jewelry, can be customized online.

1, traditional

Analysis.

2, purchase third party data for analysis.

3, WAL-MART Laboratory for data analysis.

At present, WAL-MART has a project called Data Cafe, in which data analysis engineers can provide a variety of effective data analysis, such as commodity preferences, loyalty and so on.

4, the traditional purchasing experience.

Third, WAL-MART has also made many attempts to satisfy consumers' demand for shopping convenience.

1, store shopping offers a variety of formats.

Various formats include neighborhood neighbourhood stores, super stores, Sam club stores, etc.

2, provide a variety of online shopping channels, such as website, mobile phone mobile terminal.

3, provide

Self selection and other shopping options.

4, deepen the technology application in store shopping, make use of APP Store Map to make shopping simple.

In addition to the above three key tasks, WAL-MART is also fascinated by the technicalization of food safety.

In the United States, where WAL-MART headquarters is located, it is implementing a device that can perform real-time monitoring of food safety. This device has been implemented in the US market for 3 years, and it is of crucial help to key data such as food temperature and compliance management of food safety.

Obviously, WAL-MART's two or three generation handover is closely related to the changes that are taking place in the company's business.

In such an era of change, where will WAL-MART be led by Penner and Dong Minglun, and what kind of help it will bring to the industry? It deserves continuous attention.