Mini Version London Fashion Week

Maybe you just need to know that the four fashion week is enough.

Dressed in women's clothing, it was held in New York, London, Paris and Milan.

Autumn and winter fashion week is in 2 and March each year, and spring and summer are in September and October.

In more than a month, four places were held successively.

Different cities try not to overlap, so that tide people can get around the world.

The rise of men's clothing week is only a few years and takes place in January and June with the gap of the four fashion week.

The London men's week, which has just been bustling about, is usually regarded as a mini version or a sister article in London Fashion week. The cycle is short, the brands are younger and younger, and the attention is less than the former. As for volume, it may not be a topic.

Men's clothing week is now on the continents, and many cities will follow after London.

Whether men's or women's wear, all kinds of Fashion Week held in non axis cities such as Australia, Brazil and China are usually regarded as a regional imitation, unable to attract global attention, let alone the meaning of "vane" of the four fashion week.

London men's wear week was first held in 2012. The just concluded 77 brands attracted much more growth than the first 46.

Not all brands came to London because they only had 7 to 8 fashion shows per day.

Many brands appear in the form of "static display", such as showroom, and can also get high quality concerns that some brands expect.

The London men's wear week left some topics.

For example, CraigGreen, the famous British designer, has always been weird and commented that his design is Zen like.

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Gucci former designer JohnRay brought him third designs for Dunhill.

The footballers inspired by rugby players are very hot, and Burberry makes men wear lace.

These scenes aroused admiration and discussion, but these clothes seemed to be hard for ordinary people to wear on the streets.

London men's clothing week maintains a new and open temperament, placing art and design in a lofty position, not as functional and practical as New York does.

Designers will not worry about being embarrassed because of "weird" and get sharp criticism.

It is not difficult to understand that in England, "eccentric" has always been regarded as a good word to praise others.

Strange grandma, "Empress Dowager" VivienneWestwood, is very popular in this atmosphere.

except

There are two most important roles in the fashion week: the media and the buyers.

Branding parties are often thirsty and take pains to catch up with all kinds of media, introduce and recommend themselves, and buyers' attitude has a more direct impact on product sales.

When faced with the interview, a designer frankly said that if he did not take part in the fashion week, it would be difficult to reach so many top international fashion media at one time.

"Sometimes the media is very popular, but we are very worried because the fashion media may predict the trend after three years.

For the market, their vision is a little ahead.

But if buyers like our products, there will soon be a good market reaction.

One person

PR told reporters this.

The mysterious and prestigious buyers come from the famous department stores -- NeimanMarcus, BergdorfGoodman, Fifth Avenue, Harrods department store in England, French Lord Buddha, and the Chinese familiar Lafayette.

These buyers may walk around and look at products in New York, London, Paris and other fashion week.

This is a professional job, and the amateur can not read the subtle expression changes inside and outside the show.

And they will only place orders in Paris and Milan.

Brands are well versed in this, so even though they run around the world all the year round and display in various countries and cities, they will only make preparations for external ordering in Paris or Milan at a fixed time.

Sure, if you do.

In New York or other cities, buyers will also place orders in fashion Zhou Shishun.

In London men's clothing week, take Burberry as an example, brand agents or shops will send buyers everywhere. After watching shows and comments, they may order some goods.

ChristianDior wrote in his autobiography that after exhausting Paris, he only wanted to relax in the countryside quickly, while his staff wanted to receive buyers from all sides in showroom.

This is a noisy, chaotic and anxious process, a delicate garment may be torn out, and a plagiarism of all sorts of dismissing.

The old fashion house may still follow the usual practice of "spring summer" and "autumn and winter", and order two seasons a year, but now the brand of the four seasons of a year is becoming more and more.

"In this sense, London's position in the fashion circle is still unable to juxtaposed with Paris and Milan."

Ye Qizheng, editor in chief of fashion watch fashion network, commented.

Competition also exists between fashion week.