The French Sporting Goods Market Has Become The "Second Child" In Europe.

According to statistics, the French sporting goods retail market reached 9 billion 100 million euros in 2009. The French market has maintained an annual growth rate of more than 4%. In 2008, the per capita consumption was 132.2 euros. However, since the first half of 2009, the French sporting goods market began to decline.

With the maturity and scale of the sporting goods market in France, the sporting goods market has become the second largest market in the European continent.

Tennis, alpine skiing and extreme sports are closely related to the French market. They have a number of local suppliers in France. Other industries with good momentum of development are outdoor industry and fitness industry.

France's outdoor sports market is especially prosperous. According to a recent analysis of the European outdoor sports market, France's consumption in mountaineering is leading other countries. Referring to the data released by NDP group, a professional market analysis company, French residents over 15 years old spend about 300 euros per person per year for outdoor wear. In 2013, French consumers bought 4 million 700 thousand pairs of professional climbing shoes, 17.5% higher than Germany's. Although the total population of Germany is 20% more than that of France, it comes from the tradition of outdoor sports in France and the support of various groups of mountaineering. Climbing shoes The sales volume far exceeds that of other European countries.

According to relevant data, over 34 million French Regular exercise, 18 million people like to ride a bike, 14 million people like swimming, 12 million 600 thousand hiking, 8 million people running slowly, and 7 million people skiing. People under the age of 25 are the biggest outdoor sports consumers. The French spend more than 27 billion euros on sports every year. Among them, personal consumption is the largest, accounting for half of total sales, while government accounts for 41%, while enterprises only account for 9%.

According to 8264 Brand area The number of outdoor brands in France is 25. Decathlon, Lok Fei ye, Bashi and Ai Gao (Aigle) are the most active brands nowadays. AI Gao is the fastest growing outdoor brand in France in recent years. Decathlon is Europe's largest and second largest sporting goods chain in the world. It has a high share of leisure in both France and the Chinese market. A survey of French retailers shows that Decathlon is the most popular symbol. Unlike other brands, Bo Xi and he entered the Chinese market directly into the electricity supplier field, and completed the layout in 2012.