POOVE'S 2015 Winter New Product Conference Ended Successfully

In June 23rd, the six day "POOVE 2015 winter new conference" ended successfully. POOVE once again presented a brand new fashion feast to all our business partners.

In 2015, under the guidance of the brand strategy of President Chen Jinbo CEO "seeking truth from facts and steadfast and steadfast", POOVE was down-to-earth, internally and externally, launched the "three year quality upgrading plan", and upgraded and optimized the technology and production process of the products, striving to promote the "intelligence" upgrading of the exclusive products of teenagers.

As a start, this new product launch has introduced exclusive products that are more suitable for the growth needs of young people.

In the new product development this season,

By refining the core value of the "four exclusive" and providing a more healthy and comfortable dress experience for young people with a more humane design concept, it can once again achieve the leap and upgrade of the exclusive products of young people, and has won wide acclaim from the regional business partners.

Meanwhile, POOVE upgraded version fourth.

Also unveiled the mystery.

On the basis of retaining the original shop style, the comprehensive upgrading of the terminal image fully combines the selling points and functions of the products, enriches the display forms of the shop products, and makes the product advantages better reflected. At the same time, through the combination of models and props, the exhibition of the shoes and clothes stands, the image of the shop is more abundant, and the atmosphere of terminal stores is further activated.

This breakthrough innovation and optimization has been recognized by all business partners. They have expressed the expectation that the upgraded version of the fourth generation terminal image can be imported to enhance the competitiveness of the terminal.

Precision marketing promotes brand competitive advantage

As a means of brand precise marketing, campus public welfare activities can effectively promote and penetrate brand culture, and quickly narrow the distance between brands and consumers, so as to achieve the purpose of enhancing brand reputation and influence.

In order to make the national business partners actively participate in the POOVE campus activities, the "youth home's entering the campus activity sharing meeting" was held in this conference.

At the meeting, the general manager of Baotou branch and the webmaster of the youth home website gave a wonderful speech respectively. They shared the successful experience of POOVE's "growing up" - the youth's home into the large public lecture BaoTou Railway Station on the campus.

"Growing up" campus activity is a public lecture organized by POOVE young people's home and Baotou branch. Not only has it achieved unprecedented success, it has been well received by consumers and the industry, but it has created a new model of public interest interaction and set up a model for public service marketing.

Through this event sharing, POOVE also hopes to work hand in hand with the national business partners to fully promote the landing and promotion of the brand culture of "focus on youth growth", so as to further establish POOVE's competitive advantage in the youth footwear market and maintain the brand's sound and sustainable development.