The Development Path Of China'S Men'S Wear Custom Tailor Market

The dancer, Fred Astaire, dances on the hardwood floor.

If the collar of a suit is still on the neck when it jumps, it means that the clothes are perfectly suitable. This is the classic clothing story that has been spread abroad, and it is the true portrayal of the advanced customization.

All along, advanced customization is considered to be a woman's patent.

Men who are not particularly concerned about it are even more urgent to give them the "unique clothing" of understatement, highlighting their taste and dressing differently.

China's market is ready

In the eyes of ordinary consumers, "customization" may be a high-end and luxurious topic. "Customization is personalized design and manual sewing according to the needs of consumers. It is different from the products produced by large industries."

Top ten costumes in China

According to Duan Mu Wen, "customization is the direct communication between producers and customers. Through face-to-face communication, we design unique personalized clothing for customers to meet the individual needs of consumers."

Including clothing

And accessories, accessories, and even buttons, lines, etc.

In Italy, advanced private customization has been deeply rooted in the hearts of the people, and is very mature and has many inherited brands.

In the US market,

Advanced customization has become the main way of high-end consumption, with an annual growth of nearly $1 billion.

In fact, Britain, France, Japan, the Middle East, Russia and Singapore are all playing the same trend.

In China, with the increasing social interaction, people realize that different occasions need to match different clothes, and each should be "fit", that is, in line with their identity, status, temperament, figure, conversation, etc., in the eyes of outsiders, they are the protagonists of the whole place, and these are inadvertently made people feel.

A person who really knows how to dress and image himself has a clear mind and self affirmation. He knows his figure, temperament and style, and highlights himself in his strengths and weaknesses. He knows that clothes are for people, he does not follow suit and blindly pursue luxury, but finds the "best and best" effect in his personal characteristics and clothing characteristics, and it is also a symbol of personal taste and identity.

He Bin, director of Italy advanced custom brand Kiton, also holds the view that "advanced customization is not a concept but a way of life. It takes a long time to train."

In China, this business is just beginning.

According to the analysis and Research Report of China's clothing market for 2013-2017 years, with the gradual improvement of consumers' understanding of customization, upgrading of consumption and changes in consumer demand, the upgrading of garment industry will be made.

The inevitable trend of clothing development.

In fact, the history of garment customization in China is very long. The earliest manifestation is tailoring and tailoring, laying the foundation for the real development of the advanced customization industry and the market.

How to meet men's high fixed draught

The term "high-end customization" determines that this strategy is not just a ruler, a pair of scissors, a needle, but a competition of comprehensive strength of service, design, technology, quality and so on. Without its own personnel and core technology advantages, it can not provide high definition services for customers.

Because the advanced customization from recommendation, conception, design, production to final product, every step is carried out in one to one or even many to one interaction, to meet the diversified needs of consumers, to provide customers with unique personalized products. We must have a global vision, respect the differences between cultures, respect different people, and establish our own R & D design team and marketing team through the reserve of human resources.

This requires practitioners to have at least 10 years of experience. They need to have a comprehensive understanding of consumers in terms of quantity and other aspects, and different needs should be matched with designers of different specialties.

But in China, "omnipotent brand" and "all-around designer" are common. Many of them do not have the qualifications and standards of advanced designer, and can not really meet the needs of consumers' personalized experience.

"Advanced customization abroad is a high standard aristocratic experience.

Most of the customized services currently provided in China are still at the stage of senior tailors.

We hope to set a higher standard for this booming market. "

Zhao Xuefeng, general manager of Limited by Share Ltd, male clothing, said.

In fact, Gao Ding designer is a master of image. Besides clothes, he should also present shirts to customers.

The overall image solution of shoes, hairstyles, etiquette, manners, etc. helps customers become real gentlemen.

In the eyes of professionals, "high" practitioners provide much more services and content than people think, which requires deep accumulation.

It is understood that, as early as more than ten years ago, he launched a personalized customized business, accumulated a huge number of customers, data and technical experience, in customer service, volume technology, version engineering, production technology and other aspects, laid a solid foundation for advanced customization.

In 2013, the Italy MIDA company co founded and launched the high-end custom brand "polanyo" and the wedding dress professional custom brand "Royal bridegroom", three-dimensional comprehensive march into the high fixed market.

It is reported that in June 30th, he will hold a grand high-level customization business conference, announcing that his senior custom business will be fully rolled out, and interpret the franchise policy. He plans to set up a senior custom experience store in Beijing, Shanghai, Qingdao and Ji'nan, and formally enter the China menswear high definition Market.