WAL-MART Helps People Save Costs And Target The Middle Class.

More and more international standard products are needed by Chinese customers. Therefore, a lot of investment has been made in China's food safety. A iPad software is used to carry out a safety check of 360 degrees without any death for this product.

There are more safety and control investments in distribution centers, especially in terms of freshness and corruption, ensuring that the quality of the supply chain is also up to the global standard.

WAL-MART's goal is to help people save costs, so they can get a better life, no matter when and wherever they are, whether they are retail stores or mobile phone software.

So far, WAL-MART has launched business in 28 countries, with more than 11000 stores, patronizing more than 200 million consumers every week. This year, Forbes's top 500 ranked first.

In China, more than 165 cities have WAL-MART stores, with 9 distribution centers and 11 secondary distribution centers, and shop No. 1 as a network channel.

All along, WAL-MART hopes to catch more middle class groups and meet their needs. WAL-MART believes that all customers are pursuing this value.

This value also hopes that they will be more convenient to shop and be able to finish faster.

So WAL-MART hopes to meet their needs through technology.

In China, this kind of change is very obvious and energetic. China's middle class is increasing constantly. They need better quality of products and better service quality.

Chinese consumers need to meet their more diverse needs, whether they are coastal cities that are developing very fast or coastal cities that are catching up.

There is constant change in the retail industry.

Based on this, WAL-MART can provide customers with more convenient shopping through mobile phones, stores and networks through data and technology through data and technology, and more closely connect customers, consumers and products.

On the one hand, the mode and mode of customer shopping are changing. On the other hand, there are some trends that remain unchanged.

For example, consumers need to buy more durable products at a more favorable price, which is the case all over the world.

But in China, safety is the most important for customers. They need fresh, safe and genuine products.

Many customers are willing to buy their own brands because they feel that they can buy the same high quality products at the same price, and at the same time, with the opening of the African trade door, they can also get more products from all over the world or from Africa.

Nowadays, it can be seen that the circulation of goods in the world is faster and faster. Mobile phone software and e-commerce website can make customers more flexible in choice. On this basis, WAL-MART will satisfy customers as far as possible within the limits of technology and local trade regulations, and there is no difference between online and offline.

No matter when and where, whenever you want to shop at WAL-MART, you can do it anytime, anywhere.

For some consumers, they can directly shop online and send them to work units. Some people can shop online and then go through stores to pick up goods on their way home.

The combination of online and offline can reduce WAL-MART's

。

WAL-MART's online consumer numbers have doubled in 2010, and China has reached 770 million, which is believed to soon surpass the US in 2016, and the Internet business platform has become a new source of revenue growth, especially for many imported products from the United States.

For WAL-MART, the most important thing is to sell real products. The attributes of products must be consistent with the labels of consumers.

Second, we must sell what customers want to buy, the middle class needs to be upgraded, but they are also pursuing cost-effective.

So we need to eliminate unnecessary cost and efficiency, reduce the price as much as possible and bring more cost performance to our customers.

Nowadays,

Health awareness is increasing. They also need food health.

For example, products without xylitol are needed.

WAL-MART has also developed healthy and organic label products under the guidance of health. It hopes that the relationship between fresh, reliable, genuine food and the trust between Chinese consumers and consumers will be very likely to grow in China's market in the future, and also conducive to the long-term strategy of WAL-MART in China.

Consumers are changing all over the world, and the pattern of consumption in China is also changing. The difference between the ages is obvious. Younger young people are more willing to use it.

They also have less time to shop, which is more convenient for them.

Older shoppers are most important to them.

They prefer to touch with their own hands, but they will be very loyal and very much in price. At the same time, they will have plenty of time to shop.

How to connect different shopping groups and better serve them? On the one hand, a large number of investment stores, so that they can provide better experience, and a large number of investment in electricity providers, for example, in Shanghai, a few hours after the order can receive express.

In Shenzhen, we can use mobile phones to settle accounts, store stores to pick up goods, and achieve seamless shopping experience.

In the UK, customers can pick up more than 600 pickup points on their phones and computers. Many of the pick-up points are in the British subway stations, and in five cities try the courier of fresh goods, or even express them to the parking lot.

In addition, customers need more reliable and safe imported products. A notable example is milk products such as milk or milk powder.

Chinese customers are willing to buy large boxed milk, not just for their own consumption, but also to purchase large quantities of milk as a gift for festivals, such as the Spring Festival and the Mid Autumn Festival.

So WAL-MART's more than 20 countries purchase, import category from red wine to seafood, the customer's change is very fast, we must catch up.

In the eyes of MaggieSans, the world is becoming smaller and smaller. Electricity providers are changing the way people shop. China can say that one of the most dynamic markets in the world, WAL-MART is honored to invest in learning testing and try it here.