How Do Garment Enterprises Build A Real O2O System?

If clothing is franchising, if online stores, stocks, members, points exchange, cash coupons, purchase payments, returns, financial settlement and so on do not synchronize with offline, it can not really achieve O2O, nor can it reflect the value of O2O, and play the role of O2O.

How to build O2O?

Before we talk about this topic, do you know the current O2O status of traditional retail chain enterprises in China?

It is understood that at present, clothing, underwear, jewelry and other franchise chain O2O is still in the market blank state.

You will say, "how can it be possible that all of the friends around me are doing O2O, and my own company is also doing O2O.

"

I can assure you that it is not O2O, do not think that the opening of the public number and WeChat payment is O2O, only to achieve a simple scan code payment function without realizing service synchronization can not be regarded as O2O.

Clothing franchise chain mode if online stores, stocks, members, points exchange, cash coupons, purchase payments, returns, financial settlement and so on, and offline synchronization can not be truly achieved O2O, also can not reflect the value of O2O, play the role of O2O.

What is the reason for this situation?

There are probably three main reasons for the analysis.

1, traditional enterprises lack executives who are familiar with offline operation and Internet thinking.

2, Internet companies do not understand the traditional enterprise marketing mode and system flow.

3, even if traditional enterprises provide ideas, they are supported by Internet Co, but the development price is high.

Larger.

Based on the above three reasons, the current status of O2O in the industry is caused.

At present, the so-called O2O system developed by network companies in the market is mostly at the bottom of WeChat sweep code payment technology.

Euro Yi technology costs nearly three million. After 3 years of development and testing, it launched the O2O system suitable for joining chain enterprises in early 2014, and achieved PC and mobile terminals and offline.

Fully open up, really help enterprises achieve O2O pformation and upgrading!

Online and offline, the brand will lose competitiveness completely.

Will eventually be eliminated by the market.

Haier Zhang Ruimin said that today's enterprises either touch the net or die.

Waiting for death or pformation?

No choice, only adaptation.

Early pformation and upgrading;

Who will get O2O in the future will win the world!