China'S High-End Women'S Clothing Industry Has Great Potential For Development.

High-end

Consumption has increased rapidly from 12.2% in non capital cities in 2008 to 39.9% in 2011.

Thus, the demand for high-end women's clothing in China is huge and the prospects for development are very promising.

In terms of the regional distribution of enterprises, the distribution of women's clothing enterprises in China shows obvious concentration. Guangdong, Zhejiang and Jiangsu provinces have long been the traditional provinces with the distribution of garment enterprises, and the total number of enterprises exceeds 57% of the whole country.

The main capacity of the industry.

With the continuous economic growth, China's clothing consumption market has also increased rapidly.

After entering the domestic market earlier, some low-priced fashion brands also landed in the Chinese market.

At the same time, the increase of women's income is more significant than that of men with the same income, and the proportion of consumer groups will further tilt towards women.

According to the forward-looking Industry Research Institute, high-end women's clothing consumption has increased rapidly from 12.2% in non capital cities in 2008 to 39.9% in 2011.

Thus, the demand for high-end women's clothing in China is huge and the prospects for development are very promising.

In terms of the regional distribution of enterprises, the distribution of domestic women's clothing enterprises showed obvious concentration. Guangdong, Zhejiang,

The three provinces have long been the traditional province of clothing enterprises, with the total number of enterprises exceeding 57% of the whole country, and the main production capacity of the garment industry has been concentrated.

However, the entry of international high-end women's clothing brands has intensified the competition of domestic women's clothing brands in the field of dress.

High end women's clothing enterprises have obvious advantages in capital, talent and design, and have a complete set of business models from commodity planning, design, production to retail.

China's high-end women's clothing industry is also facing the problem of homogenization of products. Most brands do not have distinctive style, lack of individuality, originality and relatively independent style. The overall design level of the Chinese apparel industry still has gaps with international standards.

As a result, the number of shopping malls in the two or three tier cities increased and the channels of clothing brands sank, and the consumption demand of high-end clothing in two or three tier cities increased significantly.

This centralization makes the information flow between enterprises relatively complete, thus increasing the competition strength of women's clothing enterprises.

With the promotion of women's taste and quality of clothing, the women's clothing industry in China is developing to the high-end brand and individualized difference.

The relative backwardness of women's clothing brands in China has brought good opportunities for development and fertile land for brand development.

High-end

The competition in the future will begin to serve at the same time of extension, expansion and competition, and further establish and enhance the connotation of the brand, and form the internal strength competition of brand characteristics.