How Should A Clothing Store Be Located?

If you want to open a good clothing franchisee, it is unavoidable to conduct a market research.

From a professional point of view, it is called business circle analysis. In general terms, it investigates and analyzes the sales scope of clothing stores, the characteristics of customers coming to the store and the geographical location of their living environment.

Usually, the property right of the franchised store can be used for at least 5 years, and at least 5 years or even longer for the purpose of lowering the rent.

In addition to settling the rent, we should also pay attention to the relevant additional conditions so as to save a lot of expenses.

If normal heating, water supply, electrifying and telephone making can be done, can the shop roof, floor and walls be repaired, and water and electricity facilities can be purchased or maintained.

In addition, Chen Yan reminded investors that the infrastructure should be agreed in advance in the contract to avoid unnecessary disputes with landlords in the future.

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And catering, for example, usually a small clothing franchisee business area of about 30 square meters, and a small restaurant business area needs about 50 square meters.

If the pursuit of small area, then shops can withstand the format will be quite limited.

The flexibility will be greatly reduced, which will increase the difficulty of letting or subleasing the shops in the future.

If the shops do not have the right tenants, the rent return is naturally impossible.

Generally speaking, there are larger traffic fields in all cities, such as business centers, railway stations, long-distance bus stations, bus stops, commercial pedestrian streets, campus gates, popular tourist attractions, large wholesale markets, and large and medium-sized residential areas.

Chen Yan believes that because these areas belong to commercial concentration areas, shops in busy streets and bustling places are often more successful than the ordinary ones.

But when choosing the berths in detail, we should pay attention to the business circles.

It is not easy to overdo it. The best clothing stores should not exceed three.

The choice of business location is related to the interest of main commodities and potential customers. All walks of life have different characteristics and consumption targets. The prosperous commercial area is not the first choice.

Chen Yan pointed out that when choosing a site, operators should have a clear understanding of self run products and target consumer groups, and if they know themselves, they can win.

For example, convenience stores and small and medium salons can be opened near community residential areas, while bars and teahouses can be opened near downtown areas.

The corners of the intersection, or the convenience of traffic, are usually larger than those of public pit facilities such as footbridges, underground passageways, bus stops, subway stations and light rail stations.

Shops on the same floor and location are not the same price, but the shops with better visibility and no shelter are relatively high rents, and they are also hard to find in the market.