Smart Location: Learning The Location Of UNIQLO

Open a small town

How to make the best known in the shortest time? The most effective way is to open a store that is bigger than all competitors and has a good image.

In this way, when consumers first see your store, you will be impressed. You will feel that the brand you run is a quality brand.

Therefore, "small market opens big shop".

On the contrary, there are small shops in big cities.

In Beijing and Shanghai, a local store opens at a 1 million to 1 million 500 thousand yuan annual rent, even 60 percent off.

There is a 60% profit margin, and it is difficult to calculate the rent with high net profit.

But if there is a branch store in all the stores, although the area is small, the guests can see you in all the shopping malls.

If you see much, you will remember that the business of the store is ready.

The location of new store in UNIQLO is usually looking for the main road or the back road. In short, there are some defective plots, so the rent will be relatively cheap.

Ryui Masa recalled: "the first shop in Shizuoka Prefecture, Japan, is located on the cross road beside the trunk road. There are still farmland around it. I hesitated at the same time. Can it really work in this place?"

Site selection is the concern of many entrepreneurs. Today we are going to learn about the Smart Location Strategy of fast fashion brand UNIQLO.

First of all, we need to understand our strength, not to aim high, but to follow the different needs and different location strategies in the market.

If we reluctantly choose to open a shop in a good location, the rent is naturally high. If it sells well, it can still be sold. It is a waste if it sells badly.

Therefore, the location that matches the strength and capability of the enterprise is the real good location.

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How to choose the location of the women's clothing shop? The first point must be to choose a place with convenient pportation.

Only when the traffic is convenient, can the flow of people converge, which is an absolute guarantee for the flow of adequate people.

The choice of women's clothing stores can be chosen by the station or the street within a distance of 20 minutes' walk.

Choosing a women's wear shop site should also consider what kind of brand you are investing in. If the brand is perfect, you can go to a large shopping mall. The reputation of powerful brands in the market is sure to have a very high market impact.

It is also a good choice to choose brand women's clothing and choose high-end shopping malls.

After choosing the shopping mall, you must choose a good location.

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

The choice of women's clothing shop site can also be selected near the shops in some famous shops, the so-called "rely on big trees, good cool".

It's a good choice to wear women's clothing stores near famous coffee shops, teahouses and upscale areas.

The shops open next to them not only save time and energy for visiting the venues, but also pick up some customers with their brand effect.

The above is about how to choose a shop for women's clothing stores.

Women's clothing store has a superior location for storefront sales must have a significant effect, it is the most important prerequisite for the successful operation of women's clothing store, so we must carefully consider the siting of women's clothing.