The Red Collar Group Leads The Internet + Clothing Customization Development Custom Platform In July.

With the mass production of garment produced by the industrial production line, customer centered tailoring has become the standard size of ready-made garments.

With the upgrading of consumption level and consumption concept, more and more consumers are no longer satisfied with uniform garments, and the "people-oriented" customized clothing has won the favor of people again.

However, behind the high-end customization, the unique, superior material, exquisite handwork and exclusive designer are often prohibitive high prices.

If you can make the price of the ready made garments and

Combined with the effect, how good it should be! Double whole method was really found by a clothing enterprise, and it realized the large-scale production of clothing customization and civilian consumption on the assembly line.

In midsummer, the reporter came to Qingdao red collar group to find out.

Data Nuggets -- personalized customization on pipeline

Entering the red collar group

The factory faces a heat wave from a labor-intensive clothing processing workshop. The factory layout is compact, the machine is roaring, and there are workers on the long line.

Having a closer look, you will find that there are many differences between the traditional production line and the traditional suit production line: 6 automatic cutting machines are arranged in one word, and each piece of cloth is cut according to the computer prompt. The color, style and fabric of each suit are different. Every employee has a computer identification terminal in front of him. When a garment flows, the operator should first scan the electronic magnetic card on the clothes and then process it according to the hint.

This factory is an important part of the C2M mode of the red collar group.

The so-called C2M (Customer to Manufacturer) is to build up a direct interaction platform between consumers and manufacturers with the help of the Internet, and remove intermediate links such as shopping malls and channels, from product customization, design production to logistics sale, and the whole process relies on data driven and network operation.

How does this platform combine personalized customization with pipeline production?

Mi Qingxiang, director of red collar group information center, said that the red collar self-developed suit customization system established the database corresponding to the size of the body and the layout of the suit.

The system can model the data of the customer's size and form a customized version of the data through computer 3D.

Data information is pmitted to the spare part department, and the cutting is completed on the automatic cutting bed.

Every piece of cloth required for each suit will be hung on a hanger, and an electronic magnetic card attached to customer information will be hung to store customers' heads, pockets, sleeves and buttons for suits.

And other aspects of personalized needs.

The computer identification terminal on the pipeline will read the information and prompt the operation to realize the customized process pfer on the pipeline.

"We have built a platform based digital operation system with more than 20 subsystems."

Liu Ana, manager of the intelligent design center of red collar, told reporters that the system will automatically arrange, cut, distribute, distribute, distribute, distribute and integrate the orders according to the daily orders sent by the market. "It has realized the conversion of different models, styles and fabrics of the same product, as well as the flexible matching of different data, specifications and elements on the water line."

He was showing his red collar to reporters.

Personalized customization system, "the system provides a variety of version, technology, style and size template for customers free matching, there are now more than 1000 trillion design combinations and 100 trillion styles of combinations to choose from."

In the traditional suit customization process, from volume, plate to tailor, sewing and ironing, it needs to be hand-made, so that the individual needs of customers can be satisfied to the greatest extent, but the production efficiency is low, the production cycle is long, and the labor cost is high.

On the other side of the coin, although the industrial production line has greatly increased production efficiency and reduced costs, the type of ready-made garments can hardly satisfy the customers' personalized demands, and the added value of the products has also been greatly reduced.

In contrast, the production cycle of hand-made high-end tailored suits is about 3 to 6 months, with a minimum price of about 10 thousand yuan. The red collar custom tailored suit takes only 7 days from the order to the shipment, and the price is based on the price.

The minimum quality is only 2000 yuan.

In 2014, when the red collar group realized zero inventory, the volume of customized business, sales revenue and profit grew by more than 150%.

"C2M mode eliminates the cost of circulation in shopping malls, and reduces costs for enterprises.

Through data driven, mass production of single piece flow and personalized products is realized on the pipeline, which is conducive to improving the added value of garment and enabling enterprises to get more profitable profits.

The cost of enterprises in the circulation and production links has been reduced, and consumers have also brought substantial benefits, thus realizing the popularity of the custom price of suits.

Wang Zhuo, vice president of China clothing association, said.

At present, all walks of life are thinking about how to use the "Internet +" to find opportunities for enterprises, expand the market and lead change.

As a traditional garment enterprise, it is not an easy task for the red collar group to find out the development path of "Internet + clothing customization".

"It took us 12 years to invest 260 million yuan, to do experiments in more than 3000 people's factories, and to study the integration of about 2200000 people's version data, so that we can have today's big data driven Internet factory."

Looking back on the course of development, Zhang, chairman of the age of 60, is very sad.

Zhang is an agent in Laixi, Qingdao.

In the early days of reform and opening up, he was only a self-employed dealer in clothing.

In 1986, the Laixi Jiali garment factory was founded, and the jacket was produced by reproducing the samples from Hong Kong and Taiwan.

In 1988, Zhang agent and Taiwan businessmen jointly established the Qingdao Sida Garments Co., Ltd., and the "West Sida" of western style is actually "a thing that Laixi people want to make."

The international perspective of the joint venture makes Zhang agent "brain hole open" and gradually develops the idea of pformation to customized garments.

In many cases, innovation is forced out.

After the establishment of the red collar group in 1995, the traditional mode of mass production, OEM and shopping malls is still better.

However, with the increasing cost of labor and other key elements, the cost of circulation in shopping malls and so on is increasing. The profit of OEM is less and less, and the profit space of enterprises is constantly being squeezed.

Zhang realized that "low cost and low price are not the direction of manufacturing industry, and the traditional development mode will eventually be unsustainable.

If enterprises have profits, they will have innovation power and resources to achieve sustainable development.

In 2003, when the ready-made clothes sales were still gratifying, the red collar group began to study the customized pformation.

The first problem to be solved at the source of customization is volume.

The traditional quantity depends on the teacher, the cost is high and the quantity method is different.

In the face of the high rate of revision, Zhang thought for a long time, creating three points and one line "coordinate volume method". It only needed to find the shoulder end point, shoulder neck point and seventh cervical vertebra point, and draw a horizontal line in the middle waist position. With the tape measure and the shoulder diagonal measuring instrument, 22 data of the body could be collected to complete the volume.

Zero base personnel training can be launched in a week. Precise data formed by standardized volume method lays the foundation for version modeling and intelligent tailoring.

In the process of traditional garment customization, "beating" is the most important step to test tailoring skills. Manual printing is not only slow but also costly.

Zhang suggests that only by using intelligent system instead of manual typing can we organize individual customization with the efficiency of industrial production.

At this point, the large number of customer data stored in the red collar has come into operation. The huge database, which includes the edition, style, technology and design data, has provided rich and rigorous "thinking logic" for intelligent plate making. After repeated experiments, the intelligent tailoring system has been gradually formed.

In order to deliver customized information on the assembly line, the details of each order were initially written on a piece of paper for circulation, because the paper was easy to wear and later replaced with long cloth strips.

One hundred or two hundred data information is coded into a cloth strip, and handwritten code is sometimes difficult to identify, which will inevitably affect productivity and quality of garments.

Later, the enterprise developed the electronic magnetic card to store the information of the order, and set up the personalized customization platform on the pipeline.

"As a traditional garment enterprise, the red collar group is constantly innovating in the process of development, and actively seeking to make use of Internet technology to achieve successful pformation is indeed commendable."

Gao Xinmin, vice chairman of the China Internet association, said: "the development of the Internet has led red collar groups to find the way to pform and upgrade, and has made many impossible things possible.

Enterprise development should keep pace with the times. We should not only be bold in changing our ideas, but also be good at innovation in tools.

Exploring the way ahead -- developing the imagination space for the development of the industry

In the interview, the reporter encountered a course team organized by Qingdao Kerry Internet Industry Technology Co., Ltd. in the factory area.

Carey is a company founded by the red collar group. Wang Qiang, the marketing manager of the company, told reporters that this is the second course of the 4 real case study of "red collar industry - China industry", and 43 trainees come from various sectors such as auto parts, garment processing, data companies and so on.

"In the red collar Internet factory, students can see the actual effect after the integration of the Internet and traditional garment industry, see clearly, say landing."

Wang Qiang said.

It is understood that since last year, hundreds of executives have come to visit the red collar Internet factory.

Zhang Ruimin, chairman of the board of directors of Haier group, left a message after the visit: from mass manufacturing to mass customization to meet the best experience of user personalization, it is precisely the traditional business that the Internet era must go over.

The "red collar" has achieved the goal of carving the sword in a few years.

Huang Kainan, vice president of the Economic Research Institute of Shandong University, pointed out that the core value of the red collar mode lies in the exploration of a new paradigm for the deep integration of traditional manufacturing and information technology.

This new paradigm includes the Internet thinking of industrial production, the production process driven by the whole data, the hierarchical organization, the direct operation mode of customers and manufacturers, and so on, so that the individualized demand is compatible with the large-scale production of industrialization.

"In the consumer goods manufacturing industry, the personalized appeal of the garment industry is the most abundant and varied."

Gao Xinmin believes that the red collar can further expand the customized clothing categories that can be realized in the assembly line based on the clothing categories such as suits, shirts and trousers, and integrate the design links of the front-end, enriching data collection and filling volume to meet the diverse needs of individuals.

If all clothing categories can be independently designed and fully customized on the network platform and assembly line, it will bring more exciting to the "Internet +" garment industry.

"Red collar's exploration in the field of" Internet + clothing customization "has opened up a new imagination for the garment industry and inspired later generations to follow up and work hard.

Wang Zhuo said that on the basis of the red collar mode, garment enterprises have further developed a comprehensive Internet mode, each sewing machine as an independent information terminal, and directly interact with the cloud platform. All the raw materials and fabrics of the accessories are all encoded into a cloud platform, which can be pmitted on the production line with the recognized data language.

It is reported that the red collar will be launched in July for the terminal consumer customization platform, consumers can directly place orders online, choose their own design elements, input their volume data to achieve customization. In August, the red collar will open the first batch of mobile experience bus, through online and offline interaction, to provide consumers with more convenient volume service, and constantly improve their own data acquisition process system......

Standing on the "Internet +" draught, the red collar mode tries to redefine the status and value of manufacturing in the smile curve. Of course, it has a long way to go in optimizing user experience, improving business value and improving system and mechanism.

Expect the red collar to continue to lead and create surprises.