Explaining The Advantages And Disadvantages Of Using Clothing Group Buying To Improve Sales Volume

Because there are no physical pavements, the cost of the shop is much lower than that of the physical store. The price of the same commodity is naturally two to seventy percent off cheaper than that of the market.

Consumers buy clothing in online stores. Because of the large volume, sellers will also give a discount of two to seventy percent off on this price basis, so that the price of a garment will be about half as cheap as that of the store.

On a website that runs clothing, the reporter saw a Ruili pearl lace and lotus leaf denim jacket priced at 258 yuan in the market. The online purchase price is 156 yuan, while the group purchase price is 52 yuan, which is only seventy percent off of the market price. The charm of such price can not make some young people heartbeat.

Miss Wu is a fashionable young woman who likes to take part in some group buying activities. She told reporters that netizens in some fashion forums often initiate group buying activities. "I also organized group buying. I liked that dress very much at that time, but the retail price of the store was 510 yuan. The cheapest retail price of the shop was forty percent off, which was about 300 yuan, but on the Internet shopping, it still needed 25 yuan for express delivery, or it was a little expensive.

I sent the picture of the dress to the forum. Many netizens thought it was very beautiful. In two days, there were more than ten netizens asking for group buying, and finally each item was 200 yuan.

We are very satisfied with the sellers.

According to the reporter,

The total amount of group purchase is different. Some require the purchase of goods at a time must reach more than five hundred or six hundred yuan, and some only need more than two hundred or three hundred yuan, and the number of merchants is the number of groups to make group buying conditions, such as five items to sell or ten to sell.

Although the total amount of group buying varies, most of the brand clothing group purchase amount is not more than 1000 yuan, such a purchase amount may have some pressure on individual consumers, but if faced with a large purchase group, this is a very easy purchase standard.

Paying less money to buy desirable clothes is the key to attracting more and more consumers.

So how much can a business get at such a low price?

What about it?

"The profit space of brand clothing is relatively large. At the same time, we don't have all kinds of expenses, such as pavement rent, salary, and so on. We can completely reduce the price to the ideal price of the consumer.

In addition, many businesses buy goods only after talking about the group purchase order with consumers, so that our businesses can also give the manufacturers a further discount on the basis of the original price, so we still have a good profit.

In addition, although group buying costs less than a few dozen to one hundred yuan for the sale of a single item, it takes almost the same amount of time and effort to sell a garment to a consumer and sell to a group of consumers ten clothes, while the sum of ten garments is far more profitable than that of a garment.

Therefore, we still welcome consumers' group buying very much, and many businesses also offer products to consumers on a regular basis.

Miss Chang, who runs the online clothing store for two or three years, said.

In group buying, consumers and businessmen can benefit from two different stakeholders. This may be the main reason why group buying is becoming increasingly popular.

Although group buying has an unmatched price advantage in retailing, it still can not become the main way of clothing consumption.

Some consumers think that most of group buying clothes are of the same style. In this era of taboo "bump shirt", the beautiful clothes will become "work clothes" because of the large number of wearers.

It is understood that the general clothing manufacturers shop only to buy the total amount of group buying requirements, and styles can be mixed choice, obviously, group buying object if the manufacturer, then the clothes will be reduced to a small probability of "clothes", but now most of the clothing manufacturers are oriented to the clothing operators, and no direct sales business to consumers, consumers can only sell individual clothing shop.

Judging from the current market situation, clothing store group buying clothes can not be Mashup, but for a certain style, the number of group buying is counted.

Therefore, most of the clothes purchased by the group are likely to become "work clothes". This is also a reason why some consumers do not choose group buying.

But this is not the main reason why group buying is rejected by some consumers.

The biggest obstacle to the current group buying is trust, which includes the trust between businessmen and organizers, organizers and individual consumers.

At present, consumer group buying generally deals with online stores.

Online shopping can not see and touch the real object, the commodity can only be identified by the photos released by the merchants. There are some differences between the photos purchased and the photos on the chromatic aberration and quality. This is the biggest drawback of online shopping. As one of the ways of network shopping, group buying can not be avoided.

The individual consumers who participate in group buying are paying the money to the organizers first, then the organizers will then trade with the merchants. Once the goods sent by the merchants are different from the published pictures, there will be a series of trust crises between the businessmen and the organizers, the organizers and the individual consumers.