Grandpa'S Model Was Born, "Little Fresh Meat" Is No Longer "Fragrant Meat And Potatoes".
When the "meat economy" prevails, the youngest and hottest stars or models dominate the endorsements, but Valentine says, "in fact, people want to see more mature models.
For a middle-aged woman, looking at a young girl wearing her favorite skirt does not inspire her. "
And the establishment of old model companies is not to let models focus on mature fields, but to create a new style and pattern for people who once thought only young people to wear clothes, such as white haired female sportswear and so on.
In short, to pass on to consumers, women can celebrate age at any time and pursue fashion.
In fact, in recent years, the fashion industry has also recognized that some "GreyPound" (the elderly economy) is in fashion, and the major brands are also cultivating more diversity.
If C e line came to JoanDidion for advertising, SaintLaurent found JoniMitchell, and Cher also served as MarcJacobs's model.
The fashion circle has attracted the attention of a beautiful grandmother, and the public has also been impressed by this new advertising idea.
RebeccaValentine has also realized that these women models over the past years are not just popular or flash in the pan, but in the fashion world there is a vacancy for such a mature beauty.
And she decided to seize this.
What about men? GeorgeClooney, a famous movie star, happened to interview George Clooney this week. "If you accept it gracefully instead of fighting it, age is a good thing for men."
Valentine will pay more attention to Grandpa's models than the beautiful grandmothers who show up in the latest advertisements of all brands.
This is also a medium and high age consumer group has been given the attention of the performance.
In the future, the fashion industry should have a small slice of meat besides "small meat". Besides seeing pretty grandma, you will see a lot of handsome people.
Grandpa
And these are no longer unexpected events.
That's what Valentine thought.
Recently,
Theguardian
An interview with three new models of GreyModelAgency, a new model company, was made.
Here are some of their own views.
"When we were young, we were learning about what society means to be old.
I think 40 years old is the new 30, but at my age, I am not regarded as a young man who can not be a model, even if I think I am still...
My beard will often be used for modeling, but this is not my intention.
model
This job is left behind.
I think this is my way of life, and this way of life makes me feel like I am young. "
"I was an actor and dancer earlier. I used to think that there was no time to focus on modeling work.
Now I am 45 years old, and I think this is a suitable time and age.
I don't think I'm aging. Of course, I can see in the mirror that my beard is grey and my hair is getting smaller.
But I believe that age is not the only manifestation of aging, as people can identify the growth age of others by way of speaking.
And fashion should be varied.
I hope what I can do to make people pay attention to what I do, not to pay more attention to gender or age differences.
"I think society is looking at age in different ways.
Social inclusion is also increasing.
Twenty years ago, you could not see tattoos or whitening spots on the models.
Everyone's aesthetic nature is very different, but if we can make more people accept the beauty of age, it is very meaningful.
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