Shenzhen Fashion Fair, A Fashion Feast With Equal Emphasis On Business And Business

July 9th, for 3 days.

At the Shenzhen Convention and Exhibition Center, the "2015 Shenzhen international textile fabrics and Accessories Expo" was held at the same time.

Shenzhen Fashion Fair integrates fashionable cross border resources, runs through the upstream and downstream industries chain, with the most original brand debut, the most fashionable fashion show, the most vivid design energy, and create a fashion feast with equal emphasis on fashion and commerce.

Wang Tiankai, vice president of the China Textile Industry Federation, Sun Ruizhe, Zhang Li, vice mayor Chen Biao of Shenzhen, Xu Yingxin, executive vice chairman of the textile industry branch of China Council for the promotion of international trade, Chen Dapeng, vice chairman of China Apparel Association, Gao Lin, deputy director of Shenzhen economic trade and Information Committee, Hu Xiaoqing, deputy director of Shenzhen Longhua New District Management Committee, chairman of Shenzhen design and Art Association, and other leaders and guests attended the opening ceremony. Vice mayor announced the opening of Shenzhen trade fair.

At the opening ceremony, Zhang Li, vice president of China Textile Industry Federation, Chen Biao, vice mayor of Shenzhen and Shen Yongfang, President of Shenzhen garment industry association, respectively delivered speeches.

President Shen Yongfang said that under the background of the new round of technological revolution and industrial pformation, to implement the innovation driven development strategy of Shenzhen, the exhibition focused on "technology leading fashion", focusing on bringing together innovative resources, promoting innovation and integration of technology, art, design, creativity and culture, leading fashion, helping enterprises understand the market, improving their ability to innovate independently, accelerating the pformation of scientific and technological achievements, and promoting independent brand innovation and China's design power to the forefront of the international fashion stage.

This trade exhibition area has an area of more than 80 thousand square meters, and 6 exhibition hall more than 3000 booths, attracting more than 1000 brands from home and abroad to participate in the exhibition.

國內(nèi)眾多知名服裝服飾品牌，如AUM瑪絲菲爾-噢姆、影兒時尚集團(tuán)旗下的YINER音兒、INSUN恩裳、PSALTER詩篇、Song of Song歌中歌、OBBLIGATO奧麗嘉朵以及XII BASKET十二籃六大品牌、Koradior珂萊蒂爾、SEASON WIND季候風(fēng)、SEELER茜納、MYMO朗黛、EITIE愛特愛、衡韻、MYSCISSORS希色、SNOWBOUND璱妠、airu皚如、SANMIAO三淼、 BEANS豆、CALLIVION、tune tune、嘉彩、Dins底色、MAXTINA瑪仙娜、She's、EDISA、指間沙、緣尚兒、依思Q、無規(guī)則、CARMEN卡蔓、SUNMORE尚默、UHOT誘貨、伊揚(yáng)、YES、8DZIEN、造制牛仔、1016、MINISO名創(chuàng)優(yōu)品、emoi基本生活等都炫麗登場，以多元的創(chuàng)意和豐富的內(nèi)涵為現(xiàn)場觀眾帶來一場品牌文化的饕餮盛宴。

The exhibition also attracted nearly 100 brands from more than 20 countries and regions such as Who, s, Who, Anna Rachele, Anna Rita N, Save the Queen, Save & the, Save, the, Anna, Rachele, Anna, N, Save, the, Who, Anna, Rachele, Anna, Rita and so on.

The "Longhua big wave fashion innovation hall" sponsored by the Longhua New District Management Committee once again made a brilliant appearance with diversified creative display. The Big Wave Pavilion takes creativity as the guide and brand as the carrier to create an open, new ecological, experiential fashion life experience world, and comprehensively enhance the international popularity of the big wave fashion creative city "fashion Silicon Valley".

The trade fair also launched the "fashion big cafe life hall" with high-end fashion life experience, and gathered the original design of "Chi Shang Li Li" designer to assemble the living hall, and further develop the new lifestyle, consumer experience and fashion trend leader.

Last year, the "star of the future", which has cluster effect, has been on the top floor this year. It has joined hands with many cutting-edge designer brands, drawing on the Showroom mode of international fashion week to create an independent original design concept area.

In addition, more than 10 original designer brands from the original designer base in Hangzhou will also unveiled the original design charm.

Apart from the exhibition, many splendid supporting activities also unveiled the mysterious veil. Many stars joined the NAERSI's 20th anniversary celebration to open the eve of the fair. The debut of the women's clothing brand JINGNA, Jing Na, opened a meeting between technology and Shang Meili.

In addition, the opening ceremony of the Futian District Government hosted the 2015 Gala Fashion Festival carnival, the curtain ceremony of the She's brand, the She "s" butterfly theme show, the Wonderful beauty "Forest Elves" release, the 10th anniversary celebration of Wan Ze Feng International Fashion Group, the fashion exhibition of Yang Lun Art crossover, the UHOT Ribbon / ribbon cutting ceremony, the pink wardrobe fashion group Lifisee, the folk art fashion salon and other exciting activities.

The brand special release show from hall 5 will be staged all day. Brands such as A/E, LIZZY, Distintivo Femer, ONLY SIMPLE, oneness creativity, BEANS beans, and Uygur will release the latest trend of fashion, and put on a fashion event that is in line with the international trend.

Woolife fashion Oriental wind designer brand incubation competition will also be held during the exhibition. More than 20 Oriental Plush design themes will show the audience the charm of Oriental culture at the competition site.

In addition, this trade fair has highlighted the integration of fashion and technology in the mobile Internet era. The "technology leading fashion forum" jointly created by IBM and the enterprise network, and the "fashion trend talks" organized by WGSN, the world's leading fashion trend forecasting agency, and the Shenzhen rainbow song business management consulting, Qianhai equity trading center, Qianhai intelligent media network technology, Qianhai ronghua Huixin capital management, Shenzhen Metrology quality testing institute and Shenzhen fashion fashion Institute respectively held "Internet + capital + subversion", "testing technology, and quality life".

Accompanied by

With the globalization and the rapid development of China's economy, more and more international brands come to China to seek cooperation and develop the market.

As an excellent window for overseas brands to visit China, the annual Shenzhen trade fair attracts a large number of overseas brands and designers. The scale of the overseas exhibition group is further upgraded. Brands from more than 20 countries and regions such as France, Italy, Germany, Korea and China Macao have also tested the mainland market through the exhibition platform.

Among them, the "Macao Pavilion" composed of several original design brands in Macao is the first time to appear in Shenzhen trade fair.

As a city that links the eastern and Western cultural bridges, diversified culture has spawned the clothing design industry in Macao. A number of Macao original brands with potential for development have attracted much attention.

At the same time, the "Korean Pavilion", which has made outstanding achievements in the past exhibitions, will continue to appear on the scale. The number of excellent brands from Korea will be pmitted through the selection of exhibits such as costumes, accessories, cosmetics, shoes and bags, and so on.

The European exhibition area, which combines many European designer brands, will continue to play a leading role in high-end luxury routes, and select the latest and most popular boutique from France, Germany and Italy to meet with you.

Originality is the dynamism of the industry development. In order to boost original design, the organizing committee has launched the "future star" exhibition area since the beginning of the fourteenth Shenzhen trade fair. It has attracted many original fashion designers to enter the complex. The exhibition space, which resembles Keming lantern, shows many original designer's ready-made clothes series. It also symbolizes the power of original design will be rising.

This year, the DBS District of the future will continue to join hands with many original designers to unveiled the 2 Pavilion, and create an original design concept area. It will continue to attract people's attention in supporting the original road, and the organizing committee will step up efforts to support it. It will continue to promote buyers' and shopping malls' continuous attention, and will help the original fashion designers to complete the business results, and eventually the original design will be completed.

In addition, after four years of accumulation and deposition, the fifth big wave cup Chinese women's costume design competition will also be held in the same period during the exhibition. As one of the most influential costume design competitions in China, this event has attracted designers from mainland China, Hongkong, China, Taiwan, the United States, Germany, France, Italy and other countries and regions.

At present, the preliminary evaluation of the competition has been announced. The 20 contestants moved the judges through excellent creativity and successfully promoted the finals.

The gold prize winners will be sent to the International Institute of fashion design for further design inspiration.

In the future, the organizers will create the "waves and cutting-edge designer integration tribes", and the winners will also be stationed in this entity platform.

Big wave fashion city will give the platform more support policies to help new designers to become entrepreneurs.

The fifteenth Shenzhen Clothing Fair will continue to firmly promote the local garment industry, hatch the garment ecosystem, promote the healthy operation of the garment industry, and will also lead the domestic fashion trend. This is Shenzhen's "fashion attitude"! What 's Yours?