Shenzhen Garment Industry Output Exceeds 10% Of The Whole Country, And Creativity Is The Trend.

Yesterday, the fifteenth China (Shenzhen) international brand clothing and apparel Fair (hereinafter referred to as "Shenzhen trade fair"), which lasted for 3 days, was unveiled at the Convention and Exhibition Center.

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Wang Tiankai, President of China Textile Industry Federation, Chen Biao, vice mayor of Shenzhen, Shen Yongfang, President of Shenzhen garment industry association, deputy editor in chief of Shenzhen newspaper group and Ding Shizhao, editor in chief of Shenzhen evening news, attended the opening ceremony.

More than 1000 exhibitors at home and abroad

The theme of this year's Fashion Fair is "technology leading fashion", integrating fashionable cross border resources, running through the upstream and downstream industries chain, with the most original brand debut, the most fashionable fashion show, the most vivid design energy, and strive to create a fashion feast with equal emphasis on fashion and business.

The neon, the feather, and the song of the birds.

More than 80 thousand square meters of exhibition area, six exhibition hall more than 3000 booths, attracted more than 1000 brands from home and abroad to participate in the exhibition.

Among them, the International Pavilion attracted nearly 100 brands from more than 20 countries and regions, including the United States, Britain, France, Italy, Korea and so on.

Many famous clothing brands bring a brand culture feast to audiences with diverse creativity and rich connotation.

Up to now, the Shenzhen Clothing Fair has been successfully held for the 14 time, becoming one of the most influential brand exhibitions in China's clothing industry.

It plays an important role as an incubator in the process of developing Shenzhen's clothing brand and displaying culture, and becomes the cradle of Shenzhen's fashion and creative brand.

Shen Yongfang, President of Shenzhen garment industry association, said that this exhibition highlights innovation and integration of technology, art, design, creativity and culture, helping enterprises understand the market, improve their capability of independent innovation, speed up the pformation of scientific and technological achievements, promote independent brand innovation, and push China's design power to the international stage.

As one of the most important industries in Shenzhen, garment industry has been highly valued by Shenzhen municipal government.

At the opening ceremony, Chen Biao, vice mayor of Shenzhen, mentioned that Shenzhen has made great efforts to promote the pformation and development of the garment industry. After years of efforts, Shenzhen has formed an industry cluster advantage, information superiority and innovation advantage with women's clothing as its main body.

In 2014, the total output value of garment industry in Shenzhen reached 200 billion yuan, and exported nearly tens of billions of dollars. The output value accounted for over 10% of the country's total value, with more than 3000 clothing enterprises and more than 800 self owned brand enterprises. The products accounted for over 60% of the shopping malls in big cities, and gradually appeared on the international fashion stage.

Zhang Li, vice president of China Textile Industry Federation, said that Shenzhen is a national innovative city.

The pioneer city has provided new opportunities and new requirements for the development of Shenzhen.

She believes that the Shenzhen garment industry should adapt to the new situation, seize the new opportunities, constantly improve the cultivation and pilot work of brand enterprises, deepen the pilot work of regional brands, and push forward all the work of brand building in service industries.