Is There Any Need For New York Men'S Wear Week?

Men's clothing has always been suppressed by women's clothing in the fashion industry, and for some American men's clothing brands, they can hardly afford to pay for European shows, so they need a place of their own.

No one can tell whether this show is a necessity or not. After all, this is the first session.

The first New York men's wear week is about to open in SKylight Clarkson square, Manhattan.

After more than two years of consultation, the whole fashion week will last for three days, with 65 Americans.

The brand will participate, including Calvin Klein, Ralph Lauren and Tommy Hilfiger, and other famous designer brands.

In addition, there are also popular PUblic School, Thom Browne and Rag&Bone in recent years.

CFDA (

I believe this is a buyer.

A joint appeal.

But men's week is just half a month before the fashion week of women's clothing in New York. For buyers, it means adding hundreds of pounds to the show.

In the past, men's designers, fashion editors and buyers often spent the whole June and July in Europe, travelling between London, Milan and Paris to participate in different trade shows and fashion week.

The whole journey was full of coffee flavour, smoky flavour and the dense wine brought by the dinner.

On the other side of the United States, New York fashion week in February and July also suck away the energy of these people.

Now there is another New York men's wear week, which sounds tired.

But Steven Kolb, chief executive of CFDA, thinks that people will still be excited about the new men's week.

He told Bloomberg, "American men's editors and buyers have already seen many local designers' talents.

They think it's time to push. "

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The more fashion week, the more opportunities it brings to men's wear brands? "Fashion week is too much for the industry, because it dilutes everything."

I heard everyone complaining. "

Debra Scherer, the former editor of Paris Vogue and Vogue Italia, said

Negative emotions may affect the texture of this show.

Especially for those of the US men's wear brands that have already run well, the weary Calvin Klein brand may only serve as a booster for building new brands, and they will not release new and best works on New York men's wear week.

Most people do not regard the show of men's clothing as a real work release, but as a stage of brand presentation.

For example, Ralph Lauren will release 2016 spring and summer Polo Series in July 13th, while he released high-end series in Milan.

There is also Calvin Klein, which he has presented to show in Milan show.

But the spokesmen of these brands denied that they were reluctant to come to New York men's wear week, although many brands only announced that they would take part in the opening of men's week.

There are also designers who are passionate about the arrival of New York men's clothing week.

For example, John Varvatos said that men's clothing week has been his dream for seven years.

Varvatos was once the winner of the CFDA men's wear award, but he didn't show up in Milan's show for 7 years. Now he finally arrived at T's stage in New York, and he wanted to release her new product line.