ASICS Wins The 2020 Tokyo Olympic Games "Partner"

Although ASICS's performance was good in the past, the international reputation of the brand was relatively low-key. Many people didn't understand this brand a few years ago.

So in recent years, ASICS began to strengthen overseas publicity, such as last year in France and many other countries opened online stores, Germany established a logistics center.

At present, there are also ASICS stores in China's Jingdong network. For those who first know this brand, they may feel substantial, and there are many discounts in the shop. Most shoes can be bought without 350 yuan.

But for young people who have been paying attention to this brand through fashion street in recent years, it should be a great international.

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It can be seen that ASICS's position in the international market is still vague.

In 2020, the Organizing Committee of the Tokyo Olympic Games announced that the Japanese sports brand ASICS will become a partner of Tokyo Olympic Games.

In addition to providing sportswear for Japanese national athletes, uniform clothing will be provided for all volunteers in the Olympic Games.

MotoiOyama, President of ASICS group, expressed his honor and said, "the idea of establishing a company is to promote the healthy development of youngsters through sports. This concept is consistent with the direction of the Olympic Games and Paralympic Games."

In order to further promote or improve its globalization strategy, ASICS recently said it would restructure its group structure and lay off staff in the coming months.

First, Japan's domestic business will be restructured.

In order to centralize production management, the sales branch in Japan will be merged into ASICS Japan head office. Most of the rest of the team will belong to ASICS Hongkong company.

In the era of media talk, publicity has become the major force.

One of the most important parts.

The Olympic Games as a global event is undoubtedly the best platform for propaganda.

Regarding the sponsors of the 2020 Tokyo Olympic Games, the Tokyo Olympic Committee also gave the following lists, including Coca-Cola, ATOS, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung, TOYOTA and Visa.

As a domestic sponsor, ASICS will be associated with the Olympic Games and Paralympic Games in the next five years. They will also have the right to use the names and images of the Olympic Games and Paralympics, including badges, mascots and slogans.

Therefore, after many years,

Once again become a global Olympic venue, ASICS will undoubtedly take advantage of this event to further enhance its international reputation.

But the success depends on whether it is the ASICS, the official sponsor of the Olympic Games, or the brand of NIKE, which is mostly sponsored by athletes.