Underwear Store Performance Promotion Secret Open

Underwear shopping guide is very particular about professional knowledge, which requires that the shopping guide should not only master the general shopping guide skills, but also have a comprehensive and professional understanding of the product itself, wearing characteristics, collocation methods, washing and maintenance, etc., and also know more about the specifications and styles of products that should be selected than the customers themselves. In addition, we should learn to grasp the psychology of customers and grasp the popularity of the market. A very professional guide can win the trust of customers and establish a loyal consumption relationship. On the one hand, the improvement of shopping guide skills depends on the accumulation of usual practice, and on the other hand, we should make full use of every opportunity to communicate and learn.

Human resources are the first resources of enterprises. Franchised operators should establish a complete system of recruitment, training and selection, at the same time, provide open and fair competition space and development opportunities, match the competitive salary and welfare system, and train excellent talents, and accumulate capital for the development and growth of the specialty stores. It is worth noting that excellent underwear salesmen need long-term training, because they involve a lot of professional knowledge. Therefore, at ordinary times, the franchised store operators should make proper personnel reserves, on the one hand, they can prevent the passive management of personnel, and on the other hand, they can avoid possible risk of personnel turnover.

There are many underwear salesmen who use relatives and friends as guides.

Unfamiliar, unsafe, afraid of financial problems.

In fact, as long as a complete set of products, sales, storage management accounts can solve the problem, by feeling is not good shop management, you can not put the risk in the store clerk's conscience, only a perfect management system can be scientifically and rationally implemented management and supervision.

As for

The price policy can be clearly stipulated: a unified retail price is consistent with the headquarters of the company, and the salesperson has no discount power to sell it plainly.

Or give restrictive discount rights.

For example, you can give the minimum 15% off power, but the premise is that the total sales must account for more than 80% of the total monthly sales.

In this way, we can give salespeople discount rights to show trust, which not only improves their enthusiasm for work, but also can effectively grasp sales opportunities and improve efficiency.

The shopkeeper has an account, a company head office account. At the end of the month, the shopkeeper will check accounts with the company headquarters according to the actual receipt and the actual return account, and the colleagues can check the accounts with the shop assistants on the basis of actual receipt, actual return, sales and actual inventory. Everything can be seen at a glance, perfect financial management, and help.

Master accurately and timely grasp the business situation, and at the same time, it has the most valuable reference function for daily sales plan making, sales forecast, replenishment of goods, and sales promotion plan, so as to effectively grasp day-to-day operation.

In the initial design of the underwear products, designers have paid a lot of attention to the style and color of the products. The style and characteristics of the products are also paid much attention to. The style and characteristics of the products will be displayed in different ways according to the same internal structure, internal environment and geographical location of the shop. The correct display can effectively reflect the personality characteristics of the brand, which requires the shops to learn and share with their manufacturers and related personnel according to the situation of their own shops, and operate professionally according to the color matching, the main and accessory styles, and the series of themes. At the same time, they should learn and accumulate more in the aspects of clothing display concept and collocation mode, improve their appreciation ability and display level, and make their own store features. An underwear store with a mess of goods will only attack customers' enthusiasm and purchase.