Why Do Many People Obsessed With Luxury Goods?

Why do many people obsessed with luxury goods?

Here world

The shoe and hat net is the secret behind the luxury goods chain.

In the southeastern part of the countryside, some factory owners concealed the name of their relatives.

A powerful factory can get a bad bag from foreign Hermes craftsmen through the relationship, take it back and dismantle it and "follow suit". Without such "international thinking", it can only buy real packages, and it will take only a week to launch new products from the brand to finished products.

"Chinese tourists go to South Korea to sweep cosmetics, go to Japan to grab appliances, and go to Europe to compete for luxury goods. What kind of goods will foreigners come to China?" shortly after the friend circle painted the news of China's departure tax rebates for overseas passengers, I asked two friends in Milan with interest.

The Chinese government is no longer "relaxed" in the face of the consumption outflow of Chinese tourists who are buying and buying Chinese Super tourists. On the one hand, they will cut down tariffs with a vigorous and resolute attitude. On the one hand, they will try their best to develop the tourism retail market and enhance the attraction of China as a tourist destination.

South Korea has a very good demonstration in this respect. Under the active promotion of the Korean government, the retail tax rebate has become the core of the country's tourism, consumption and Korean culture.

"This will facilitate the development of China's inbound tourism and promote the export of products with Chinese characteristics."

Treasury officials said with pride in their interviews.

So it inspired my curiosity. I really want to know what is our special product in the eyes of foreigners.

Before asking my friends, I flashed several words that might appear in my mind, such as tea and porcelain.

Little did I know that the words in the dialogs were very cold and striking. They were "white goods!" I turned my eyes again and wanted to laugh. This kind of smile had the meaning of "still can't chat well".

But after careful reflection, it turns out that this is actually a fact.

A few years ago, on the plane back from Milan, the Swedish man who had been longing for a trip to China kept asking me for advice on tourist destinations. At last, he suddenly asked me what important questions he asked: "yes, can you tell me where the place where Shanghai can buy many good counterfeits? I heard that the things there are very good, and really big cards are two kinds."

I was a little surprised at that time, and I often laughed at the fact that our fake foreigners were so interested in goods.

If you search the Internet, you will see many similar requests for help: "foreign colleagues have asked to go to Shanghai to buy all kinds of goods and ask for a recommended address!" there is also a passage of Beckham and his wife when they come to China.

"Amazing (wonderful)!" last year, a public relations officer at El Luxor Hotel told us about the quality of the goods brought back by her friends from China.

Because the quality and the workmanship are pretty good and the price is relatively cheap, her sisters are very used to taking the goods as a "companion gift" back from China to their friends.

Talking about the various grades of domestic goods, she even said that she was right and clear.

Yes, foreign friends' enthusiasm for our products is beyond your imagination, and the domestic chain of goods is also out of your expectation.

A friend of the acting industry directly confirms my guess: luxury brands in China will be able to open factories in private and export big technology to "active" in the domestic goods chain.

Some luxury brands pursuing profits and cost saving in the past have been migrating to China in the past, benefiting from the increase in the sales volume of luxury brands during the past years. A number of foundries here are also honored by their efforts: from 2009 to 2011, the annual compound growth rate for many large scale Foundry Enterprises has exceeded 35%, compared with the annual sales rate of 30%-40%.

But behind the high growth of luxury brand manufacturers, the more depends on the size of the volume.

According to the public figures of leather products in the age, I have generally estimated that they are all high-end and luxury brands.

The cost of the production of the foundries is 167.7 yuan per piece, and the price to be sold to the branding party is 214.7 yuan per piece, and the profit of each package is 47 yuan.

Almost all the proceeds of the factory come from its handbags and travel products for high-end and luxury brand foundries. The long-term customers list includes Prada, Michael Kors, Coach and Fossil.

However, with the increasing cost of labor and raw materials and the abrupt change of domestic environment, the foundry factories are losing their cost advantages.

"Now the profits of OEM enterprises are generally only around 10%."

Those people said frankly.

In response to the challenges of the domestic environment, leather products in the second half of 2012 launched a plan to accelerate the development of its own brand.

The technology and experience accumulated over a long period of time with the big brands become the competitive advantages of these foundry enterprises, and the development of their own brands is a natural way out.

"Bosses who want to make their own brands are willing to invest money are not in the minority, but most of them do not know how to make brands, and most of them lose money."

Compared with the development of private brand with high technology content, large investment and patience, no need to design, directly COPY big cards, and export the technology of production and manufacturing that you are good at, you can easily gain huge profits, and become an addictive "white powder".

In the remote rural areas of Southeast China, some factory owners concealed the name of their relatives.

Powerful factories can even get bad packages from foreign Hermes craftsmen through the relationship, take them back and dismantle them and "follow suit". Without such "international thinking", they can only buy real packages and follow them. The speed of their "new" is also very fast. It takes only a week to launch new products from the brand to finished products.

A well skilled factory can make these big bags to a real degree.

"If you have the original plant skin, the line is the same! If you don't stare for a few hours, you can't distinguish it!" a professional who spoke of these powerful factories in China was quite excited.

The price of the expensive Hermes is also the highest in the goods market. If the two sides are not covered, the hardware parts will be outsourced to the clock factory, and unlike most of the packages, the natural texture of the hermes bags will be soft and glutinous.

The factories that can simulate the hermes bags are strong in the industry, and the cost of buying a machine is about 60 thousand.

"The factory is big enough to open in the factory for half an hour!" from another angle, it also reflects the huge and huge profits of the cargo industry.

Apart from raw materials to production, OEM and assembly, the sale and circulation of goods have their own specific channels.

"Many of them flow into emerging countries, or even formal ones.

Exclusive store channels, as well as our second-hand bag shop, where 90% are fake packages, this industry is very scary, there are various links of people's cooperation.

An insider who declined to be named revealed.

Even if they are often punished for being seized and tens of millions of goods are confiscated, these bosses will soon make a comeback after they come out.

"In such an environment, do you think there is hope for originality?" I asked a designer.

For people who are original and brand, this is really a big blow. You see how easy they make money.

"But it also gives us more chances to do original, not everyone can do original and make brand.

China still has a group of designers and entrepreneurs who insist on pursuing their own design dreams. We feel proud.

And the environment is slowly improving, and everything is on the road.

From her firm eyes, you saw hope again.

Hopefully, we will not stop moving forward. We wish our original works will grow stronger.