Lining 199 Yuan Parity Smart Running Shoes Make You Easy To Enter The Era Of Intelligent Running.

The smart running shoes developed by Hua Mei technology, a joint chain of millet eco chain, are finally available. How much is the price and how the function is? Let's take a look at the related reports with Xiaobian.

In July 15th, Lining and the millet eco chain company, Hua Mei technology, released two smart running shoes: the Jones for runners and the hare for the general public, with a price of 399 yuan and 199 yuan in turn.

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The smart core module, which is built by the millet Bracelet manufacturer, is set up in the variant version of the millet Bracelet "rice grain". The chip is installed in the corresponding position of the sole, which is similar to Nike's Nike+.

With the APP of millet sports, Hua Mei smart core can provide running time, speed, step count, GPS path and calories consumption.

Running shoes can also detect running points and remind them in time to protect runners and prevent running injuries.

Huang Wang, founder of Chinese rice technology, introduces these two models.

Equipped with a military motion sensor chip, it can be used without charge during the operation cycle. The waterproof level reaches IP7 level, and it can bear human weight or impact force within 150 kilograms.

Nike, the first intelligent device provider, laid off its Fuel Band last year for its wearable device market, hoping to withdraw from the wearable device market.

And the user experience is not perfect and the price of thousands of Yuan directly affects the intelligent running shoes for the mainstream crowd.

199 yuan up and down is the largest selling price range of domestic sports shoes.

Lining himself also declared that "every consumer can easily enter the age of intelligent running".

Before Lining's cheap running shoes, Anta's 399 yuan National Star shoes also adopted a parity strategy similar to that of millet, which sold nearly 100 thousand pairs in 2013.

The cooperation between Lining and millet is not just about the similarity of price strategy.

Millet is well known for its consumption psychology in the Internet age. Hua Mei technology is the only company focusing on Intelligent wearable products in the ecological chain of millet. Its launch of millet bracelet has exceeded 1 million sales in 3 months after listing.

In March this year's performance conference, Lining specifically proposed to adapt to the new trend of consumption in the Internet age.

Lining, general manager of the running Department of Ceng Xiang, thinks that the introduction of intelligent running shoes is an important step in the pformation of the company and embracing new technologies and new business models.

In the sale of intelligent running shoes, Lining first used the O2O sales mode of "offline experience online purchase". Since July 20th, consumers can receive professional guidance in thousands of Lining shops nationwide, experience Lining's intelligent running shoes and purchase orders, and then send them by electronic business.

After Tmall's debut, the product will be sold by Lining's official website, Tmall Tmall flagship store, Lining Jingdong flagship store and Xiaomi network.

The use of new technology and new marketing methods to attract consumers in the Internet age is still welcomed by the capital market. In March this year, after the announcement of the cooperation between the two sides, Lining shares rose 6.6% in the afternoon to a new high in two months. By the end of July 15th, Lining shares Rose 1.18%, while Anta, PEAK, BELLE and other footwear companies had a slight drop in share prices.