China'S Textile And Foreign Trade Enterprises Are In Urgent Need Of "Craftsman" Talents.

In the first half of this year, China

Although the export performance of apparel products is generally unoptimistic, there are still differences in the economic indicators and demand changes of several traditional markets. Export enterprises that perceive the changes in the first-line market have the most say.

"What are the company's orders in the export market this year?" and "what are the main aspects of the business pressure?" "facing the current market situation, what are the ways to deal with the problem?" every year, the same time node will throw a seemingly identical problem to the enterprise, and the answer will be somewhat different.

Although the data from the first half of this year, China's textiles

Exports have been rising and falling for the first time in nearly 5 years.

The "big road" product orders, which are constrained by cost price, have been pferred to ASEAN countries such as Vietnam and Kampuchea.

Export-oriented textile and garment enterprises are facing severe market environment.

But in the process of interview, the calm and calm of the helm of the enterprise is somewhat surprising.

"Survival of the fittest" sounds cruel, but it is the real portrayal of the industry.

The market is changing and their business ideas are changing.

With the love of the industry, China's textile industry

The internal control cost and the expansion of the market are also constantly innovating and strengthening the design ability to defend the reputation of "made in China".

As Wang Shi, chairman of Vanke's board of directors, said, judging the strength of an enterprise can not only look at the height of the business, but also depend on how long and how far the enterprise can go in adversity.

Sunny market dominates individual performance

Judging from the statistics, in the first half of this year, though the performance of China's textile and clothing exports is generally unoptimistic, there are differences in the economic indicators and demand changes of several traditional markets.

Export enterprises that perceive first-line market changes have the most say in this regard.

Ms. Xu, the head of a textile enterprise, is optimistic about the recovery of the US market since the beginning of the year. The recent slight rebound in the US economy has made her look forward to the future of the US market.

"The overall economic situation in the US is picking up, and merchants have not substantially reduced prices.

As a matter of fact, as a manufacturing enterprise, our profit margin is not large enough.

If importers or wholesalers adjust their prices, they may also make concessions when they are in contact with retailers.

Jin Yan, chairman of Jiangyin Jiuding Technology Trade Co., Ltd. believes that the US market has not recovered as well as expected in the first half of this year. "My customers feel that the consumer market in the eastern part of the United States is not performing well.

At present, some customers are still working with us, and some customers have begun to reduce orders. "

The main export business of Dalian pan Rui garment manufacturing Co., Ltd. is concentrated in European markets such as France, Italy and Germany.

When it comes to the performance of the export market in the first half of the year, Chu Xuemei, the general manager of the company, is very anxious.

She said: "from the order situation, the company's exports to the European market are not ideal.

Although the overall economic situation in the region has been warmer, some of the orders continue to flow to Southeast Asia and other European countries due to the depreciation of the euro and changes in customary purchasing habits.

It is understood that the euro has depreciated sharply against the US dollar since the beginning of this year.

For the European enterprises, the depreciation of the euro has greatly squeezed the profit margins of the enterprises, and has weakened the competitive advantage of Chinese enterprises.

"In the past, when the euro exchange rate was relatively stable, we could also compete with other European manufacturers.

In recent years, the euro has depreciated sharply, and we have no cost advantage.

Under the premise that the price difference between products is not large, some European merchants turn to Turkey, Romania and other countries to place orders, because geographical advantages enable them to guarantee a shorter delivery cycle.

In addition to the exchange rate problem, the reduction of customer purchase standards also led to the loss of orders.

"Because the European consumer market has not yet fully recovered, customers in the region generally strictly control procurement costs.

Some buyers lowered their requirements for product quality only to pursue lower prices.

This has resulted in more orders for "big staple goods" pferred to Southeast Asian countries.

Chu Xuemei said.

Against the general downturn in the European market.

The solution for Dalian pan Rui company is to increase senior level.

The proportion of customized business, because the production process requirements of such products are high, and mostly small quantities of 300~500 parts, is not enough to fill the productivity of the company's idle production. Therefore, early Xuemei is still looking for other solutions.

Foreign trade enterprises urgently need "craftsman" Talents

If the market fluctuation is the direct cause of the order, the lack of talents is the internal factor that bothers the enterprise.

Ms. Xu of Wuxi believes that the pressure of business is still mainly from the domestic market. "In the first half of this year, the export volume of the company increased slightly compared with the same period last year, but in the course of business operation, the labor cost still caused great pressure.

Our factory now has a skilled worker earning a monthly salary of 4000~5000 yuan.

There are also workers with relatively low monthly wages, which may be around 3000 yuan, but the output of skilled workers is high, and the quality of their products is good. For our enterprises, hiring such workers is more cost-effective, but the cost of personnel is also increased. "

In the first half of this year, although India, Kampuchea and other countries have proposed to raise the minimum monthly salary for textile industry, its level is still much lower than that of China.

From the point of view of enterprise operation, on the one hand, we must stabilize the price competitiveness of the terminal products, and not raise the price substantially because of the rising labor costs. On the other hand, with the gradual depletion of the national demographic dividend, it has become an inevitable trend to raise wages.

The profit margins of export textile enterprises are both under pressure. How to ensure normal production operation and fully mobilize the enthusiasm of employees has become an urgent problem for enterprises to solve.

Tian Haiyan, assistant manager of Shengyu branch, Jiangsu Guotai Huasheng Industrial Co., Ltd., said: "shortage of talents is the biggest problem facing enterprises at this stage.

At present, our company's overall business growth is around 30%, which means that we need more professionals to meet more production needs.

In the recruitment of talents, we will not only choose "post-80s" or "post-90s", but also employ some skilled skilled workers.

In order to let new people integrate into the work as soon as possible, the company will conduct systematic training for them, so that they can see the career development space.

In addition to the basic salary, we will give some preferential policies to the old staff, and care about their lives, so that these employees can work comfortably.

In the interview process, many textile enterprises executives said that the industry is currently the most lacking in "craftsman" talent.

If foreign trade enterprises want to pform, they can not only take orders of "big staple goods", but turn to fine production requires more specialized talents.

But the reality is that there are too few young people who are willing to go to the factory to learn from the needle. In addition to strengthening the cultivation of craftsmen, many enterprises call for guidance from all levels of industry and government, and create a good atmosphere for doing business so as to cultivate more general talents such as "craftsmen" in Japan.

From "being chosen" to "being dependent"

The new market environment poses a great challenge to textile foreign trade enterprises, and also forces enterprises to find new profit points.

The process of pformation and upgrading of China's textile industry is bound to be an industry shuffling of "survival of the fittest", testing the ability of enterprises to resist risks and the courage to innovate.

In the course of the interview, most enterprises began to abandon the management idea of "taking the big road and winning by quantity". "Specialized and refined" has gradually become a new engine for enterprises to pry the market space. They hope to pform from the production enterprises selected by buyers to the dependent partners.

Wuxi daily Textile Technology Co., Ltd. in the past production strategy is also strive to "more and more", but in the past two years, the company focused on the production of fashionable children's skirt.

Lv Qingjun, general manager of the company, said: "we began pformation in 2011.

At present, the company's customer base is relatively stable, mainly because our product type is more specific, and the production capacity is more irreplaceable.

There are many changes in the design details of children's skirt products. A garment may need 4~5 accessories.

From fabric development to finished product production, customers usually require that they be completed in a short time.

Especially before the order meeting, the operation cycle is shorter.

Sometimes, we have to complete 150 sample garments in 1 months, and each of them needs to be made up of 3~4 fabrics. In total, we need to realize the development and deployment of 300~400 fabrics.

Therefore, it is difficult for manufacturers who are not familiar with this kind of operation process to undertake such orders.

Lv Qingjun believes that the export situation at this stage forces enterprises to give up the profit model of "big road" and should rely on the uniqueness of products to increase the bargaining power of products.

"We used to produce more kinds of products, when the product may still remain at the stage of price fixing.

But we gradually find that enterprises can not maintain profits through this mode.

Simply spelling prices, the Southeast Asian countries have a better advantage than us.

We must change the competitiveness of enterprises, not only to retain orders, but also to rely on their own strength to make our customers more dependent on our services and products and further enhance their bargaining power.

Thanks to stable business dealings, Lv Qingjun expects the company's export growth to reach 30% year-on-year in the first half of this year.

In fact, such companies as "big and complete" to "specialized and sophisticated" are not in the minority. Although they are under pressure from all sides, they have already tasted the sweetness of pformation.

Some enterprises admit that there are unmet needs in the past, that is, there is a ready market, products do not worry about selling, horse racing enclosure, see who is fast, large output, low cost.

Now, the market space of popular products is almost saturated by the Southeast Asian international market, and it will be eliminated sooner or later.