A Pformation Of Life And Death: Internet Plus Clothing

In recent years, the impact of the electricity supplier on traditional manufacturing industry is horrible, especially the garment industry and its retail terminal channels, not only optimizing the intermediate links of the industrial chain, but also changing the consumption habits of the clothing industry, and promoting the pformation and upgrading of the traditional clothing industry "Internet +".

But this needs to be built on.

The recognition of the development of the industry.

Let's take a look at the current situation of China's apparel industry.

First, garment export is mainly based on foundry, and lack of brand premium.

Judging from the manufacturing industry of garment industry, there are many kinds of standards in clothing industry, and most garment factories are export orders.

However, the economic weakness in Europe and the United States, coupled with the rise in external appreciation of RMB appreciation, has led to a decrease in exports. Although there are still three pieces of clothing sold in the world, one of them is made in China, but on the whole, the field of garment manufacturing has gradually shifted from Chinese manufacturing to more productive countries such as India and Indonesia.

Most of China's garment factories do not build their own clothing brands, so the premium capability has been constantly reduced by foreign manufacturers. Many garment factories are surviving in a single world. They may be bankrupt at any time, even if they are single, they are still being squeezed into small profits.

Second, the inventory crisis of clothing brand

And the domestic economic slowdown, exports to domestic sales is only a small number of brand clothing enterprises can do, and the overall inventory of China's apparel industry, it can fully support the Chinese people's clothing demand for two years, no longer need to manufacture any clothing products.

And every year, the new product launches of clothing industry still expand the overall stock volume, will not reduce, and the stock will impact the brand value of clothing enterprises. The vicious circle will turn out. Many clothing brands have gone through the customs of the whole country, some have gone bankrupt, others have persisted, others have emerged.

However, in China, most of the clothing products are homogenized, and innovation and design are seriously inadequate, leading to the sale of new products. The brand clothing enterprises have been relying on intermediate agents and channel links for a long time, resulting in the fact that garment enterprises can not establish docking with their consumers for the first time. They are docking with traditional agents, so they can not quickly and accurately understand and collect the feedback information of consumers for the first time of their products, and the industrial chain whip effect is aggravated, and the bubble will also follow.

Therefore, solving the inventory problem in garment industry is the most important task, and it is also the biggest headache for most garment manufacturers.

The following theories are provided for reference only.

Third. Five theories of stock from 1 to 0.

Here we want to talk about five theories from 1 to 0, which is a summary of the original idea of sub super, which is to solve the inventory problem of clothing enterprises from the root cause.

First of all, to do less is less.

For example, the more vertical the enterprise is, the more concentrated the single category it will do for itself. This will also have more control over the market and what consumers need.

Second, through the optimization of e-commerce, we can enhance the ability of users to feedback and collect data to better eliminate the flagellum effect and stop the stock generation.

Third, upgrading the manufacturing industry's "6+1" through the upgrading of the industrial chain, so as to enhance the competitiveness and value premium of the brand clothing enterprises.

Fourth, increase user pairs through mobile Internet.

The resonance and recognition will enhance consumers' sense of belonging and love for brands.

Fifth, through the way of Internet public funding, consumers can also decide whether to produce products to achieve real on-demand production to achieve real zero inventory.