• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Is The Fundamental Reason Why Traditional Clothing Enterprises Are Facing A Large Number Of Shops?

    2015/7/23 11:02:00 36

    ClothingElectricity SupplierInternetNetwork Sales

    Tradition in recent years

    clothing

    Almost all of the enterprises have been subjected to the crazy baptism of the market - the attack of the shop tide, the clothing enterprises on the scale have substantially reduced the number of stores, and the wind resistance ability is slightly worse.

    Because clothing is closely related to people's lives, the clothing industry has been attracting attention from all walks of life. There are many people thinking and analyzing this phenomenon. "The economy is weak and demand is slowing down.

    Online retailers

    "Shock" and other factors are widely considered to be the root cause of the clothing industry.

    In fact, the influence of the development and pformation of traditional clothing shops is inevitable. But can this effect lead to the end of the traditional clothing store? Are these factors the direct cause or the external condition? If this is the direct reason, then the garment enterprises will be unable to change the market environment. If these factors are only the external conditions to promote the closing of the store tide, then how should the clothing enterprises deal with the closing shop tide?

    Xu Sunxin thinks that the reason why we study the customs shop tide is very meaningful for the survival and development of clothing enterprises. It can give clothing enterprises a direction to make traditional clothing enterprises change their strain in the new market situation.

    Can the idea of "economic weakness, slowing demand, and the impact of electricity suppliers" become the fundamental reason for closing shop tides? It is necessary to see the changing state of garment enterprises themselves and market environment when the customs shop starts to develop. It is because of the development of the times that garment enterprises fail to follow up in time, whether they have made changes in talent production, supply and marketing, or because the market has formed the inevitable environment to eliminate traditional clothing stores.

    A very simple truth tells us that "let professional people do professional things" is the foundation to ensure that things are made. Has it been done in traditional clothing enterprises? Many of the garment enterprises are still using the team ten years ago, or the way left by the management team ten years ago, and how many years of experience in the same industry that most of the garment companies are recruiting today. Xu Sunxin thinks this is the talent and team factor of the clothing industry.

    Since

    Internet

    After the popularization of Chinese enterprises and families, many garment enterprises did not enable Internet professionals, and the website of enterprises could not become a powerful tool for investment promotion and brand promotion.

    Internet sales

    Policy.

    When the mobile Internet has profoundly affected and changed the habits of Chinese people's life and study and work, the traditional clothing enterprises have not set up corresponding technical teams, unable to use the mobile Internet to promote and attract customers in traditional clothing stores.

    It is obvious that the traditional clothing enterprises are the object of passive beating in the havoc of this closing shop, because enterprises do not have corresponding new talent teams to adapt to the changing market environment brought about by the development of the times.

    When the development of the times makes the traditional experience become worthless, the traditional clothing enterprises are still using experience, can they not turn the clothing store down?

    In addition to the talent and team lagging of traditional garment enterprises, the aging of traditional garment enterprises is also one of the key factors.

    For example, the product mode of traditional clothing enterprises is aging, and the popularity of Internet technology has brought about the rapid pmission of information and the massive dissemination of information. People's consumption behavior has also changed fundamentally under this background. Consumers' individualized demand has become increasingly prominent, which has made a great contrast with the traditional clothing enterprises pushing the "burst money".

    Consumers do not like to walk in the streets to see that many people are wearing the same clothes as themselves, while the traditional clothing enterprises hope that the city is full of my "exploding money".

    In terms of product prices, traditional clothing enterprises always take into consideration the unit price of products and calculate how much money they earn, so they should consider enough profit space, which is feasible for a small number of high-end products, but for the mass market, the competitiveness of the consumer goods is lost. Because the mass market is hard to make money for consumers, and it is easy to earn money in the market, that is, only the costumes closer to the cost can win the bigger market share.

    Traditional clothing stores always give full consideration to the importance of site selection, opening shops in downtown areas and in places where people have the largest traffic volume, because traditional clothing stores are passive greeting guests, so they are also called "traders".

    With the advent of the Internet age, especially after the popularity of mobile Internet technology, consumers can not only buy clothes not only in online stores, but also buying clothes in traditional clothing stores online, but it is no longer a traditional practice. Instead, they first know where the products are needed. Modern enterprises are always catering to changes in consumers' habits. In the hands of mobile Internet device users, "classification" and "proximity" are the compass of consumers' offline shopping, but traditional clothing stores fail to get online customers and are forgotten by consumers.

    The consequences of closing shop tides to the traditional clothing enterprises are very fatal, because meeting the individual needs of consumers is the only way for garment enterprises in the future. In the clothing stores that highlight individual needs, not only the color and style of the products become more abundant, but the biggest difference is also the rarity of the quantity of single products, a product can only sell two or three pieces in a small city, and only ten pieces and eight pieces can be sold in a medium-sized city. In such a personalized product system, the garment enterprises must rely on the huge clothing store chain store system to realize the total increase.

    During the past few years, many small and micro garment enterprises have already withdrawn from the market, and the companies on the scale are also scarred.

    When we analyze the changes in the market environment and consumer behavior, the reasons and environmental conditions are no longer blurred. It is no longer a difficult choice for the traditional garment enterprises to close the clothing store or to change the business model to adapt to the changes in the market.

    • Related reading

    Smart Clothing Will Enter The Market With Both Advantages And Disadvantages.

    Industry dialysis
    |
    2015/7/22 9:08:00
    48

    Ensuring Ecological Development Of Cotton Industry Chain And Stabilizing Domestic And Foreign Cotton Prices

    Industry dialysis
    |
    2015/7/17 15:01:00
    37

    Find Breakthroughs In Outdoor Industry

    Industry dialysis
    |
    2015/7/15 16:17:00
    34

    The Home Textile Industry Will Be Subverted To Advocate "Geek" And Build A New Industrial Chain.

    Industry dialysis
    |
    2015/7/15 9:48:00
    33

    Minimalism Has Created The Success Of Fast Fashion.

    Industry dialysis
    |
    2015/7/13 11:04:00
    116
    Read the next article

    Shun Feng: Use Of "Internet + Logistics" To Help Shoes And Clothing Enterprises Pformation And Upgrading Of E-Commerce

    Recently, Shun Feng and XTEP signed a strategic cooperation agreement in Xiamen, using "Internet + logistics" to help shoes and clothing enterprises to upgrade their business. Let's take a look at the details.

    主站蜘蛛池模板: 国产波多野结衣中文在线播放| 欧美末成年video水多| 我想看一级毛片| 国产久热精品无码激情| 久久亚洲精品成人777大小说 | 窝窝午夜看片国产精品人体宴| 成人私人影院在线版| 可知子与野鸟君日文| 三年在线观看免费观看完整版中文| 美女破处在线观看| 强开小婷嫩苞又嫩又紧视频韩国| 免费观看国产网址你懂的| www.久久99| 美女被男人扒开腿猛视频| 日韩激情无码免费毛片| 国产在线第一区二区三区| 久久亚洲sm情趣捆绑调教| 色婷五月综激情亚洲综合| 成人综合激情另类小说| 免费看少妇作爱视频| a级国产乱理伦片| 欧美日韩中文国产va另类| 国产熟睡乱子伦视频| 久久天天躁夜夜躁狠狠躁2015| 色老头成人免费视频天天综合| 成人午夜私人影院入口| 国产一区二区三区无码免费| 久久精品亚洲综合专区| 色婷婷激情综合| 姚瑶小说穿越到古代免费阅读下载| 人妻丰满熟妇AV无码区免| 521色香蕉网站在线观看| 校花主动掀开内裤给我玩| 国产伦精品一区二区三区在线观看| 中文字幕精品一二三四五六七八| 粉嫩大学生无套内射无码卡视频| 国语精品高清在线观看| 亚洲av永久无码精品天堂久久| 18美女私密尿口视频| 欧美激情a∨在线视频播放| 国产成人精品自线拍|