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    Wang Daren: Questioning Voice With Star Halo

    2015/8/2 17:40:00 61

    Wang DarenStar HaloDesigner

    In 2014, the report showed that the revenue of the company increased by more than 10%.

    According to market participants, the company has more than 350 million euros (about 2 billion 390 million yuan) and is in a profitable State.

    In the past three years, Alexander Wang has been running its own brand name, so it needs to travel between New York and Paris all the year round.

    Obviously, he wasn't used to it at first.

    He was also cut into two halves. One afternoon means: "shoot Alexander Wang brand early autumn new catalog, make Alexander Wang brand of men's accessories, and do a series of Balenciaga's approval work."

    "I'm working like crazy."

    Last year, I accepted the exclusive interview with New York Times.

    Before he took office, some people said that from Alexander Wang to the long history of the Paris family meant that the "younger generation" went to the stage, and the old people regarded it as "a sign that fashion is dying out".

    Although there are voices for him, fashion critics will not be soft hearted.

    Luca Solca thinks Alexander Wang is far from the "Star" brand though it has injected vitality into the Paris family and stimulated consumption.

    Fashion director of New York Times

    Venassa Fridman

    The criticism is also very direct.

    When Alexander Wang was chosen to be the 100 most influential person in this year's magazine, she did not think that he was the most influential designer in the world.

    In the commentary column, Venassa wrote: "what is the real impact you want to have, what you need to change: a design style, or some business mode.

    If I use this standard to test, I think Hedi Slimane, which focuses on fashion news media and brings a group of designers together, may be entitled to be "influential".

    Similar to him are Nicolas Ghesqui re and Phoebe Philo. The two designers have also given many inspiration to high street brands.

    However, Mr. Wang has shown a kind of joy and full of spirit that these people do not have: he jumps down T! He is enjoying the fun! He makes fashion look like a bright and elegant job!

    His views on celebrities and social media also have a strong new generation.

    Not long ago, when Alexander Wang interviewed i-D in fashion magazine, he was asked how to look at the stars in the front row. He said: "

    celebrity

    It's the media. Magazines are dying art, but everyone is watching or following celebrities.

    It's hard to say whether it's good or bad, but we can embrace this change in our own way.

    He is right.

    Social media

    It's also very sensitive. Maybe many designers are doing this, but Alexander Wang is very straightforward. He really cares about what a design looks like on Instagram.

    Of course, this view is also controversial in the fashion world.

    Insiders believe that Alexander Wang, after accepting nearly three years of experience in Paris, may prefer to focus on its personal clothing brand.

    Though not comparable to Balenciaga's qualifications, his naming label will soon be in its tenth year.

    In order to celebrate the founding of 10th anniversary, its namesake brand decided to release 10 sets from the past costumes in the form of capsules in September this year.

    News shows that he has been low-key looking for investors for his personal designer brand.


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