China's Cross-Border Online Shopping Destination Countries Are Increasingly Scattered.

In conjunction with visa in Beijing, the annual report on cross border consumption in China (2015) is issued.

The report points out that the United States was the largest in China in 2014.

"Import and export country".

In terms of the amount of single paction, the three countries / regions that mainland China consumers spend the highest single consumption on foreign e-commerce sites are Australia, France and the UK. The lowest three countries / regions are Japan, Hongkong and South Korea, while the consumers of Hongkong and Japan have the highest amount of single purchase for mainland China's electricity suppliers in 2014.

This report is based on visa cardholders.

China's cross border e-commerce market index system, including "cross border e-commerce paction frequency index" and "cross-border e-commerce paction intensity index", has been developed to assess the relative attractiveness of trading partner countries (regions) on the consumption of Chinese residents through cross-border e-commerce channels, as well as the attraction strength of Chinese e-commerce providers to consumers in major target countries and regions in cross-border e-commerce channels.

According to Chinese consumers' "cross-border online shopping frequency index", in the 10 sample countries / regions that the report continues to focus on, the United States still ranks as the largest importer of cross-border online shopping in China.

In 2014, Chinese consumers crossed the border with the United States.

Up to 1854, which means that the number of Chinese Internet users buying electricity in the US is about 18 times the average of 10 sample countries / regions.

The UK is the second largest target consumer of cross-border online shopping in China, with a frequency index of 433.

Although the United States and the UK are still the most popular destination for Chinese consumers to cross border online shopping, the trading frequency index in 2014 has declined to some extent than in 2013.

In 2014, third of China's Internet users targeted cross-border Internet shopping target countries / regions from Hongkong to Japan.

The frequency index of Chinese residents' cross-border online shopping pactions rose from 99 in 2013 to 197, and the index increased considerably. This indicates that the number of Chinese residents buying online from Japan has increased rapidly in recent years, which may be related to the recent trend of RMB appreciation against Japanese yen.

The frequency index of mainland China's cross-border online shopping pactions in Hongkong was 144, a sharp decrease from 218 in 2013.

For China, the United States is also China's leading cross-border online shopping "exporter". Britain and Canada are the other two cross border online sales countries.

The higher frequency index of China's cross-border e-commerce export trade may be related to the number of overseas Chinese in the region.

In the sample countries (regions), the countries (regions) with less cross border purchases on China's Internet are Korea, Germany and Hongkong.

Although they are at a relatively low level of absolute numbers, there are great differences in the trend of change. Korean netizens have seen a rapid increase in the number of Chinese e-commerce buyers. However, the relative number of Internet users in Hongkong has declined rapidly.

"Cross border e-commerce paction intensity index" reflects the relative size of China's consumption volume with target countries / regions.

The report shows that although Chinese residents have the most cross-border shopping from the US electricity supplier, the highest three countries in 2014 are Australia, France and the United Kingdom.

On the contrary, the "import" trading intensity index of cross-border e-commerce in three Asian countries (regions) is lower than that in Japan, Hongkong and South Korea, followed by 90, 84 and 70 respectively.

Taking into account the distance between China and the target countries / regions, Chinese consumers may take "multi - small" online shopping for neighboring countries and regions in Asia, while Australia and Britain, France and other countries with relatively far distance adopt the "low to large" online shopping mode.

In addition, the report also pointed out that China's cross-border e-commerce import and export market has obvious seasonal characteristics.

The peak of imports is at the end of the year, thanks to the Thanksgiving shopping season such as Thanksgiving Day, black Friday and Internet Monday.

Class, followed by leisure products.

In terms of "exports", the scale of pactions has shown a low and high level during the year. The -12 month of October is the peak period of cross-border e-commerce export in China. This period coincides with Western Christmas. The export business of department stores, supermarkets, clothing, direct selling stores, airlines and so on is more favored by consumers abroad.