China And South Korea Want To Cooperate In The Establishment Of Footwear Technology School

2015 China Korea leisure shoes (Wenzhou) Summit Forum was held in Wenzhou.

Chen Zhanguang, deputy secretary general, led by Dong Ho Seong of the Seoul government of Korea, chairman of Wenzhou shoe leather industry association and Zheng Xiukang, chairman of Kangnai Group Co., Ltd., delivered a keynote speech.

The forum guests expressed their views on the development of the two industries, and pointed out that cooperation between China and South Korea is the key to the establishment of their own technology schools.

Wenzhou studies South Korea to lead the fashion - Zheng Xiukang (president of the Wenzhou shoe leather industry association)

The footwear industry in Wenzhou has a good market base and is a traditional pillar industry in Wenzhou.

But the footwear industry in Wenzhou is also facing difficulties today.

It is mainly manifested in the promotion of labor costs, the lack of independent research strength of brands and so on.

Although Korean shoe manufacturers are also beset by factors such as increased labour costs in the development, Korean shoe makers are finding new opportunities.

The Korean policy strongly supports the establishment of the Korean industrial revitalization Institute, supporting the technological development of enterprises and helping to produce high-tech products.

Korean shoe industry is leading the development of fashion culture.

This is a good inspiration for the footwear industry in Wenzhou.

Through the cooperation between China and South Korea, we accelerated the learning of shoemaking technology between the two countries, and developed a high-tech footwear product with the leading trend and the pursuit of comfort for the study of ergonomics.

China's footwear industry has affected the development of leather industry in China, with a total output value exceeding 50% of China's total leather output.

China is the world's largest footwear producer and accounts for 63.3% of the world's output.

In 2014, China's footwear industry was regulated by 4300 enterprises.

Among them, sales of leather shoes accounted for 65%.

Although the production of China's footwear industry is still growing, sales revenue growth has continued to fall.

Last year, the sales revenue of China's footwear industry increased by 8.89%, down 0.48 percentage points.

The profit margin of sales was 6.13%, which was basically the same as last year. The sales revenue in the central region was higher than that in the eastern region, and the industry was further pferred.

According to the statistics of sales revenue, the sales revenue of Fujian is the first in the country, accounting for 33.83%, and Guangdong and Zhejiang are second, third.

In the domestic footwear retailing industry, benefiting from the popularity of nationwide fitness, the leading brand of sporting goods industry has begun to recover, but the pressure on brand management of leather shoes is still continuing.

However, the electricity supplier has become a new growth point of the industry. In 2014, the online retail sales of footwear amounted to 27898 billion yuan, an increase of 49.7% over the previous year.

The rapid growth of mobile electricity providers is a crushing trend.

In 2013, China Mobile's e-commerce grew by 141% over the same period last year.

In 2014, it grew by 240% over the previous year, reaching 928 billion 500 million yuan (equivalent to 33.3% of online retail sales).

In the face of the current situation, the future development direction of China's footwear industry should be driven by innovation and structural optimization, so as to promote the industry to move from the medium to high speed growth stage to the middle and high-end structure.

To promote the integration of manufacturing and the Internet with "Internet +", we should actively integrate into the opportunity of "one belt and one road", further promote the pace of going out, adhere to green development, and build an ecological civilization shoe making industry.

We should do well in the interaction between the East and the central and western regions, the interaction between domestic production and foreign procurement, the interaction between domestic and foreign markets, the interaction between online and offline, the interaction between brands and consumers, the interaction between stock and flow, and the interaction between innovative supply and new demand.

Handmade shoes Korea shoes industry hotspots Korea Seoul industrial revitalization Institute Dong Ho Seong

South Korea's footwear industry attaches great importance to hand-made shoes.

At present, there are specialized hand-made shoe counters in the biggest Lotte Department Store in Korea.

Not only that, Korea also introduced German professional human body engineering shoes basic education, and set up handmade Footwear Association in various parts of South Korea to jointly develop hand-made shoes.

We hope that China and Korea will cooperate to set up the most professional footwear design and technology school in the world.

Through the professional courses of hand-made shoes, combined with high-tech 3D technology, ergonomics, etc., we can produce shoes suitable for children's growth and comfortable lady's high-heeled shoes.

Space for leisure shoes development: Li Weijuan (director of Zhejiang Leather Association)

Wenzhou

The market has great room for development.

At present, Wenzhou casual footwear enterprises are still in the stage of selling products, and shoe styles are following the trend of the masses without individuation and lack of clear brand positioning.

Seeking new, seeking fast and seeking good should be the three major goals pursued by Wenzhou shoe industry.

On the other hand, the price of casual shoes does not go up, and the rising cost is the problem faced by most enterprises.

To break through the predicament, the enterprise must first clear the consumption orientation, from the former target to the male above 30 years old, and turn to pay more attention to the young female group.

At the same time, enterprises should speed up the overall individualization and pay attention to the establishment of brand culture.