"Internet +" Is Saving The Rural Society? 306 Households In The Village, 9 Of Whom Are Open Shop At Home.

In recent years, "Internet +" is saving the rural society, and more and more young people are there.

Entrepreneurship is a backward village in Southwest Shandong Province, which has no resource advantages and no provincial road. Why did it release the "Internet +" magnetism in just a few years and let the young people who go out to study and work go back and forth? How did they do it?

Ren Qingsheng, a medium-sized, dark skinned, sits in front of his office computer and looks like a veteran farmer. It is hard to imagine that he is a shopkeeper of a Taobao shop with sales volume of ten million yuan in Ding Lou village, Caoxian big town, Southwest Shandong.

Ding Lou village is an ordinary village in Southwest Shandong Province. It traditionally makes a living by planting wheat, corn and other crops.

In the 90s of last century, there was a family workshop for making and selling photo studio clothes. At that time, Ren Qingsheng, more than 20 years old, was hand in hand with other villagers and sold to the studios and performing units everywhere.

"In 1998, I only earned 11 yuan a day, and I was very worried about my daughter at home."

At that time, our country was setting off a trend of rural labor force going to town to work. The young villagers of Ding Lou village abandoned the sluggish studio dress sales and went to town to work. Most of the remaining women in the village were women, old people and children.

The change took place in 2009.

Ren Qingsheng contacted the Internet with the help of a foreign relative, and sold dozens of clothes on the first sale on Taobao.

Ren Qingsheng said, "I thought it was pyramid selling, and it had been very inconsistent until the bank had 2000 dollars in cash."

Then he gradually shifted his energy to

On the internet shop, orders, delivery, family members have joined him in Taobao business: daughter son-in-law is responsible for logistics sales, wife is responsible for administration, father is responsible for warehousing, mother is child buttons, buttons, embroidered collar.

Seeing the days of Ren Qing Sheng getting better and better, the villagers followed suit.

"More than 1100 people in the village more than 80% of the strong labor force, college students outside, now in addition to individual developers, building owners, basically back."

Ren Qingsheng said, at present, 306 households in the village, more than 9 of them open shop at home.

The electricity sales of Ding Lou village were estimated at 90 million yuan last year, with a net profit of 30%.

Entering Ding Lou village, you will soon find it different from other villages.

On the wall with different shapes, it is better to paint and run around the house than the other villages, such as "Taobao at home", "Taobao paved the way to riches, the keyboard knocking on the happy door" and so on. The roads are much more hardened than those in other villages, and roadside cars are still parked; the service shops of several express companies occupy the "golden location" of the village.

"Now there are 18 courier companies stationed in the village."

In the face of the reporter's question of "how much electricity supplier there is," Ren Qingsheng said, "let's talk to you like that. A delivery company like Shun Feng has delivered more than 30 thousand shipments on May Day this year, at least 22 yuan per unit, and about 600000 yuan per day for express delivery."

The wealth effect created by Ding Lou village has an impact on the surrounding villages.

Zhang Debo, a village doctor in Zhang Zhuang village, a large town near the town, originally planned for his three sons to be a doctor.

However, the hometown of clothing online shop makes the two son Zhang Hongzheng determined to return home.

In 2012, when Zhang Hongzheng's college classmates were still worried about rent, car loans and other expenses, he earned over a million yuan a year after graduation.

"Big brother and three younger brothers have resigned from the hospital and come back to work as an electronic business," Zhang Hongzheng said with a smile.

Su Yongzhong, Secretary of the Party committee of the great market town, said that in recent years, the young workers and college students returning home have completely changed the big collection.

The Taobao village, which sells and sells clothing, is a "production oriented" electricity supplier village. Cheap land, labor force and villagers' mastery of production technology enable young entrepreneurs to get back.

Returning home does not mean retreating, nor does the countryside represent lagging behind. The reporter noted that with the development of the "Taobao village", such as Ting Lou and Zhang Zhuang, the village has the potential of "counterattack".

Today, major industries such as logistics, e-commerce and other supporting industries have basically been formed. The service industry is developing rapidly. Hotels, gas stations, banks and KTV are all well equipped, and the villages are already "urbanization".

"Internet +" is saving the rural society?

"In the new year, we will not wander around the city in a foreign land. Our hometown has opened our door to start a business with selfless arms.

Sitting at home, hitting the keyboard, playing the movement of youth entrepreneurship.

In January 2014, the villagers who returned to the big town in Caoxian, Shandong, received the leaflets distributed by the town government organizations at the county station and rural streets, which were written to the young people in the letter "full of sentimental words and encouragement to return home and start their own businesses".

Chen Liang, an expert in Ali Research Institute, said that the production workshop based on family is the characteristic of Taobao village.

The normalization of Taobao village has realized the urbanization of rural consumption, the industrialization of industries and localization of employment. It not only improves the happiness index of farmers, but also contributes to the overall social stability.

In the past 20 years, China's rural society is facing enormous crises and tests.

The problem of left behind children and empty nest elderly brought about by the vigorous work of migrant workers is becoming increasingly prominent. The rural areas are becoming more and more depressed, and the situation of the two yuan tearing in urban and rural areas seems to be hard to suppress.

Su Yongzhong said that young people returning home to start a business not only make money, but also take care of their families.

To make the electricity supplier let the villagers have a sense of integrity, a vibrant village began to rebuild trust.

"When the villagers met, it would be hard to say hello," said the six year old or seventy year old uncle.

Ren Qingsheng said that the electricity providers brought too many changes, including even the improvement of the relationship between mothers and daughters in law.

Liu Lizhi, a PhD in politics at Stanford University, believes that the Internet may be saving the rural society.

Behind the Internet is the change of the local society in Southwest Shandong.

The exploration of characteristic urbanization.