Anta'S 2015 Revenue In The First Half Of 5 Billion 110 Million Has Three New Economic Growth Points.

Set a goal of achieving 10 billion in 2015 in the 2014 performance press conference. From the first half of the year, it is not too far from this goal.

In August 5, 2015, Anta Sports Products Limited announced the first half of 2015 performance bulletin in Hongkong. During the reporting period, the company's revenue increased 24% to RMB 5 billion 110 million yuan, gross profit amounted to 2 billion 380 million yuan, operating profit of 1 billion 260 million yuan, and business growth rate was also over the same period of the year.

In addition, Anta also released the first quarter 2016 order meeting data, data show that Anta has achieved nine consecutive quarters of the growth in the amount of orders.

Anta said it continued to benefit from the pformation of the retail oriented strategy. In addition to closely communicating with retailers and gathering consumer feedback, Anta also regularly shared retail data with retailers, and formulated more accurate product development plans, ordering guidelines and supplement orders for retailers.

In addition, Anta further optimized the supply chain management to shorten the production cycle. As of June 30, 2015, the proportion of shoes and garments produced by Anta has been 47.6% and 15.2% respectively.

Considering that the problem of homogenization still exists, Anta, which once won the mass market by cost-effective, is working to improve product differentiation through innovation.

In addition to owning Anta -

Jointly

Series, strength, priceless basketball series, comprehensive training series and professional running series and other core products, at present, Anta already has 19 competitive technologies, such as elastic glue, flexible column, easy bending and energy ring, etc. in 2015, Anta's runway products increased by 38% in terms of technology content, compared with 2014, Challenge100 professional.

Ice sensation

The sales rate of such products is higher than that of ordinary products.

Anta revealed that the proportion of Anta research investment in the first half of 2015 was 5.2%, up from 4.3% in 2014, which was close to the proportion of international brands.

As of the first half of 2015, Anta introduced more than 770 new models of footwear, 1540 garments and 640 accessories.

In order to cater for different consumers, e-commerce channels, Anta

And FILA, another sports brand, is becoming a new growth point.

Anta has been developing e-commerce channels since 2009.

Through the sale of Anta, children and FILA series of the same quarter of the same products and exclusive online products, Anta e-commerce business has been pformed from cleaning up aging inventory channels into a comprehensive and interactive platform.

Anta did not publish FILA sales data, but the company said FILA has played a greater role in improving gross margin.

In 2009, Anta acquired the trademark rights and exclusive rights of high-end sports brand FILA in China.

As of June 30, 2015, there were 7340 Anta shops, 1334 Anta children's shops and 544 FILA shops.

Like many other Chinese brands, Anta is still working to enhance its brand influence, including the cooperation with the Chinese Olympic Committee and the Chinese sports delegation to provide major sporting events.

In 2014, Anta became a NBA official market partner and NBA authorized supplier. Anta further enriched Anta -NBA joint brand products, and launched the NBA2015 All-Star and finals basketball shoes.

On the other hand, Anta signed the Jinzhou warrior star scoring guard Clay Thompson to further expand Anta's "strength and invaluable" lineup.