MUJI Products Do Have To Be Re Priced At The End Of August.

Following some big cuts such as Chanel and Estee Lauder, the difference between European and American luxury goods will continue to be adjusted at home and abroad.

Recently, online news of fast fashion brand Muji started to cut 20% in August 1st.

According to Japanese media reports, after August, Muji plans will reduce the price of clothing and other 260 categories of goods sold in China by an average of 20%.

MUJI is going to cut prices? This other people's discount is not enough, and it is not like other brands' consumption, which can also have VIP discount brand. Recently, the Internet has been spreading the news of price reduction.

Compared with previous European and American brands such as Chanel and Estee Lauder, many domestic Muji fans did not show much excitement: even if they would adjust the price, they would be much more expensive than in Japan.

According to Japanese media reports, the Muji's parent company's good quality plan will reduce the price of clothing products in China in about 260 categories by an average of 20% after August. In December, it will also continue to reduce the prices of 145 categories of goods.

On the news of the price reduction, reporters yesterday verified the headquarters staff of the company in China, and said Miss Wang, who is responsible for brand publicity, "as of now, we have not received any official Chinese news about the price reduction."

Before August 1st, reporters asked the salesmen of the the Mixc shop, the salesmen in the store said they had not received any news of the price cut at headquarters.

Yesterday, the reporter continued to verify the news of Muji price reduction, and the salesperson still said he had not received the notice of the price reduction, but the other side revealed that there will be a new pricing at the end of August.

At present, there are many red "SALE" characters in Muji shops. The staff members in the shop say that it is now the "discovery season" in August 20th, that is, the discount season for the summer.

Reporters saw the discount area, many products are 5-7 fold, a price of 348 yuan dress, the discount price is 174 yuan, that is, a discount.

At the end of August, MUJI products will be priced at a new price. The Muji shop staff told reporters that they had not received any notice.

In fact,

In the autumn of last year, water prices had been tested in the country, and the average price of 107 commodities decreased by 17.5%.

Matsui Chusan, the president of Muji company, has said that as long as the price cuts, it is possible to attract more people to buy. According to previous rumors, the price cut this year will exceed 2014.

MUJI has entered 128 stores in 10 years since it entered the Chinese market in 2005. Last year, it opened the world's largest flagship store in Chengdu, and accumulated many fans in China. Its performance was quite good. In 2015, its operating income rose 3 from May to May.

However, many fans of Muji showed little interest in the 20% reduction in the rumours.

Miss fan, who pays more attention to the quality of life, says, "buy a 300 yuan clothes and your family won't feel expensive.

When I spent more than 300 yuan buying a plastic incense machine, they didn't understand it very much.

Miss Mui said that Muji is a simple and low-key attitude towards life, but this brand has been labeled "too expensive" by many people in China.

Traveling to Japan

In Japan, Muji is also known as the fast fading brand. I don't know why the price is so high in the mainland of China.

"Recently, the yen exchange rate has gone down, and Hai Tao purchasing is very convenient. Muji has lost many domestic counters consumers, but even if it is,

If the price is very different from that of Japan, it will still be unable to call up everyone's enthusiasm for purchase.

White collar Miss Chen said.

In most Shopping Mall, the most popular brands are fast brands, such as ZARA, H&M, GAP and so on. Shops are much more popular than some shops around.

Although the popularity of these fast brands is still high, the speed of opening stores is still rapid, but the competition that comes with them is becoming more and more intense.