Who Will Rely On The Transformation Of Garment Market?

Guangdong clothing Production accounts for 1/5 of the total output of the country, and exports have ranked first in the country for many years. In the clothing industry of Guangdong, Guangzhou is undoubtedly the top priority. Liuhua business circle, thirteen line business circle, Zhongda business circle and Shahe business circle are important links in the circulation field. However, it is unavoidable that behind the hot market, traffic management, logistics and fire control are also faced with social management problems. Online retailers Shock, labor costs rise, businesses bear enormous pressure. How should the traditional professional market be upgraded and transformed? What role can the government play in it?

　　 Current situation: the annual sales volume of clothing in Liuhua business circle exceeded 40 billion yuan.

The clothing industry in Guangdong plays a decisive role in the whole country. According to the data released by the Guangdong clothing and apparel industry association, Guangdong's clothing production and processing volume steadily ranked first, first in the whole country, with a total output of 4 billion 527 million, accounting for 1/5 of the total output of the country. The export clothing involved US $27 billion and has won the first place in China for many years.

And Guangzhou is undoubtedly. Guangdong The clothing industry, the Liuhua business circle, the thirteen line business circle, the Zhongda business circle and the Shahe business circle are all famous clothing circulation places. Among them, only Liuhua business circle has gathered more than 30 professional clothing markets, with an area of nearly 1 million 500 thousand square meters, more than 30 thousand merchants, and an annual sales turnover of 40 billion yuan, which is the most influential business circle in the clothing industry of China.

The development of specialized wholesale markets in Guangzhou started early, with a long history and large scale. Lin Guoqiang, deputy director of the Guangzhou Municipal Commerce Commission, said: "at present, there are 889 monomer markets in Guangzhou." It is learned that in these 889 markets, there are 158 transactions in excess of 100 million yuan, and 10 in the market of more than ten billion yuan.

The wholesale market everywhere is a contradiction. The transformation and upgrading of the wholesale market has been going on for many years, but how to turn and how to turn is still a difficult problem. Yang Jiefeng, deputy to the Municipal People's Congress, said in his research.

It is learned that many specialized wholesale markets in Guangzhou are located in the old urban area. According to the Guangzhou Municipal Commission of Commerce, 80% of Guangzhou's nearly 5 professional wholesale markets are located in the central urban area. Many of the wholesale markets in the transport, warehousing, logistics and other supporting facilities have been unable to meet the demand.

Moreover, these wholesale markets are located in the main areas of transportation, and large and small trucks are gathered. Many markets are still moving by manpower. They have long been the black spots of traffic congestion. Most of the buildings in the market are dominated by old brick concrete structures. Many buildings have been identified as dangerous buildings, lack of lighting, sanitation, fire hazards, and rain and pollution.

　　 Dilemma: new models such as Internet access and fake products will appear soon.

From the global economic downturn to the domestic economic readjustment, from the growth of consumption growth to the increase of comprehensive cost, from the change of industrial elements to the restructuring of competition pattern, Guangzhou garment industry has undergone unprecedented tests.

Mr. Xu, who has worked hard for 20 years in the clothing industry, said that in recent years, the number of storage clothing has reached 600 thousand at the most. The production cost of 50 yuan per item is calculated, and the production cost of a single backlog is up to 30 million yuan. "Now the wholesale pressure is increasing, especially inventory pressure."

In addition to inventory pressure, labor costs have also been difficult for many businesses to bear. Garment manufacturers, Tong Hui, said that before 2008, labor costs accounted for 30% of the cost of the finished garments, and now it has soared to 45%, that is, in the past few years, the cost of human resources has increased by 50%.

Learned that the transformation and upgrading of the professional market is not easy. Take the latest " Internet + " In terms of clothing sales, it is still "talk about it". The "three now" transaction is still the mainstream, and shopkeepers do not seem to buy much about e-commerce.

Miss Chen, the stall owner of Baima clothing city, said that she recognized that e-commerce could save the advantages of store rent and hydropower, but she did not think e-commerce was urgent. "There are many merchants in the service wholesale market who have their own factories and warehouses. We set up shop, all of them are models, customers see goods and orders at the scene, we contact the rear manufacturers to deliver goods. The customer must see the scene, how many needles, materials and quality of the design are used for the dress. She said that this mode makes all links of the whole circulation process depend on each other.

It is found that many businessmen think that the transformation of clothing wholesale market takes a long time, and there are big obstacles. The biggest obstacle is that e-business is easy to attract other businesses to imitate. "I have seen some wholesale clothing websites. Most of them are old ones. If customers want to buy them, they will still have to look at the scene," a master of Cai Xing archives said.

Many businessmen agree with Tsai Tsai's point of view. They say that this is determined by the characteristics of the industry. Every business has its own fashion design team, and keeps introducing new models. "No businessman will be foolish enough to put the new money on the Internet, because the Internet will soon appear." "That's why we seldom go to other stores, which are rules." A businessman said.

On the white horse clothing network, although there are dozens of sales of products showing dozens to hundreds of pieces, but did not see any comments.

　　 Weapon: enterprise transformation can not rely on the government to push behind.

On the one hand, merchants rely on traditional cash, spot and spot mode and the impact of e-commerce. On the one hand, they are a series of initiatives and aspirations of the market managers. When the two collide, they will cause labor pains.

Lin Guoqiang, deputy director of the Guangzhou Municipal Commission of Commerce, believes that the characteristics of the specialized market in Taiwan are that the investors are very complicated, which leads to complex industrial structure. Therefore, the transformation and upgrading is a "huge complex and difficult project".

For the transformation and upgrading of the wholesale market in Guangzhou, Yang Jiefeng and Chen Ping of the Municipal People's Congress both said, "the transformation and upgrading of the wholesale market in Guangzhou has been going on for many years, but the plight still exists, which is not to say that it can be changed. It involves all aspects, and if it fails, it may cause a devastating blow to an industry and an industry. "

Yang Jiefeng suggested that the government should make good guidance and coordination. He said: "the government can't arrange everything, but planning and layout need the government to do it. At the same time, we must make good use of the natural law of "survival of the fittest" in order to make transformation and upgrading. The wholesale market and enterprises that refuse to turn around and remain complacent are bound to be eliminated by the market. It is necessary to let enterprises have enthusiasm for transformation and upgrading, rather than relying on the government to push them behind.

Chen Ping put forward: "enterprises and self-employed households must make good use of the Internet and the Internet of things, so that they can not only save money and profits, but also win opportunities and opportunities for themselves. At the same time, the government can also set up a benchmarking form, so that a fast and good enterprise can play a leading role.