Opening Professional Mode To Control Professional Market Chaos

Yuexiu fortune world international footwear Plaza pioneered professional market operation and shopping center management and service mode.

A few days ago, a shoe city in Guangzhou was suspected of breaking the law. Attract investment With the huge expansion of the rents, the blind expansion and splendor of the fraudulent rents and the break of the final rebate chain led to the heavy losses of the Guangdong renters and the about 10000000 admission fee. The expert said that the case fully demonstrates that the professional market must have a complete and powerful group to establish management, otherwise it will hurt the practitioners.

So how can we upgrade the professional market? The reporter interviewed found that Guangzhou's largest three old renovation project, Yuexiu fortune world international shoe Plaza, has been officially opened, providing a model for the transformation of Guangzhou's professional market. It has become a modern professional market which integrates spot, order, domestic sales, export, and the five major sales channels of the electricity supplier. So what's the secret? The reporter visited the market to provide readers with detailed information.

Professional market chaos

Stall about 10000000 admission fee paid to the mall but did not acknowledge it.

Shijing's vast shoe city, the five phase of the two phase is a new project. After the investment, the entrance fee of each shop is 200 thousand to 600 thousand. Last September, 63 stall owners handed in admission fees one after another. Miss Zhou is one of the shoes city stall owners, she said, in September 23rd last year, a total of 211 thousand yuan. As for the name of the money, it is called the royalty. It is neither rent nor deposit, but is not written into the contract. It has become a disguised admission fee. What is even more surprising is that the mall only accepts cash, does not accept bank transfers, and does not leave any credentials to the stall.

At that time, the stall owners trusted the shoes city, and the 63 stall owners paid cash as required. Among them, Miss Zhou is relatively small, other stall owners have about 500000, and about 300000, all admission fees add up to about 10000000. Unexpectedly, the mall suddenly turned against its face and said that the money had been confiscated from the stall owner. Did it not say that it was easy?

However, because of the lack of words, the matter is in a difficult situation. Lawyers remind traders that it is best to transfer funds by bank transfers. Where transactions with companies or contracts are made, it is best to transfer to the public accounts and retain the receipts and invoices sealed by the other party.

Predicament: professional market, unprofessional, suffering practitioners

Since the reform and opening up, the major business circles represented by the specialized market have risen suddenly and become the most competitive commercial force in Guangzhou. These professional markets also have the nickname "cornucopia". The specialized market is an important form of market organization and a booster of local economic development. Jiang Hao, executive director of Guangdong modern professional market research institute, told reporters that the scale of Guangzhou's professional market accounted for nearly 1/7 of the country, and 40% of the professional market affected domestic and international markets.

The professional market provides a low-cost, efficient trading platform for many small and medium-sized shops, or a service platform. In the development process, the specialized market is becoming an information center displaying corporate image, brand and service. Some small shops or enterprises use the brand image established by the market to create popularity and reputation.

But recently, a shoe city suspected of illegal investment in Guangzhou, with the huge amount of rent to be cheated to blindly expand and waste, the final rebate chain interrupted, resulting in heavy losses for Guangdong renters. This case illustrates that the professional market must have a complete and powerful group to establish management, otherwise it will hurt the practitioners.

Chaos 1: pay "management fee" is also "managed"

The reason is that in the past, many businesses based on the traditional thinking of small fortune and safety, lack of development vision and innovation consciousness, and the quality of market management personnel is not high, lack of management ability, there is no effective management method and sound management system. Even with the market management office, it only charges management fees, controls public security, water and electricity, and so on, and does not have two kinds of protection fees in the old market. Because of the lack of transformation of hardware facilities in the market, the market can not be bigger and stronger.

Chaos 2: small shops craving hard to have "professional services"

At present, some domestic commercial properties are not operating well for a long time due to inaccurate positioning or profitability. Some of them are still dragging on. For the good vision of entering the professional market at the beginning, even if there is no crisis facing closure, it is only enough to maintain the daily expenditure.

According to such a predicament, shopkeepers, as small shops in the professional market, are longing for more than just a few security shops, property safety, and ensuring the normal water and electricity of shops. They aspire to the market effect brought by the professional market, which is the professional management of some professional markets.

Appeal: management professional market to open professional mode

Then, our question comes again: what is the professional management of the professional market? The traditional professional market is a common problem because of the limited conditions. As a result, a large theme mall with cross industry integration emerged as the times require. "Professional market management and shopping center management" has become a new mode of upgrading and transformation. And this new shopping mall management mode is the professional management of the market mentioned above, and the small shops need the information system under the big platform.

Advantage 1: hardware facilities in Guangzhou

It is understood that Guangzhou fortune world international shoe Plaza opened a new mode of "professional market management, shopping center management". Its fashionable and luxurious trade environment can bring comfortable and comfortable shopping experience.

Fortune world has unique one-stop trade and exhibition facilities in Guangzhou, including the surrounding massive storage, 24 hour all-weather monitoring, 86 high-speed cargo staircase group, 15 thousand party unloading area and the 2600 parking spaces in the city. Such a specialized platform will not only have a complete information system, but will also advance with every businessman and truly realize the specialized management of the specialized market.

Advantage 2: daily management service is the foundation.

Reporters found that perhaps because of the Guangdong incident, many small shops in the choice of professional market, there is more anxiety, worried that they will encounter the same events. "As long as there is a conscience and a strong professional market, no such thing will happen at all." Guangzhou fortune world market management and Management Co., Ltd., said it was founded in 2013. Nearly 300 employees provide specialized and meticulous shopping mall operation services for the fortune World Plaza. Based on the strong resources integration capability of Yuexiu real estate company, which owns more than 30 years of experience in real estate development and operation, it is committed to making the fortune world international footwear Plaza a world-class footwear industry exhibition platform integrating design and development, product release, exhibition and Trade Office, and information release.

Take e-commerce as an example, merchants want to make use of it. Electronic Commerce We can do better, we can build our own website through the professional market, integrate the market and the website, and realize the interactive development between e-commerce and the professional market. The main feature of this model is the establishment of a website by professional market, which mainly provides new information transaction platform for customers and related enterprises in the market. In Guangzhou fortune world market, opening up a real professional mode is no exception. To engage in e-commerce business, basically you can carry out your own business, and web models, photography, logistics, warehousing, family planning and other services can be done one-stop.

Advantage 3: traffic nearby is all in all directions.

Reporters visited the fortune Tiandi square yesterday, and saw that there were quite a lot of merchants stationed in the shopping mall. There are already stationed businessmen told reporters that not only the management standard has skyrocketed, but the storage price in the West Bay Road area is cheaper and the price is about 30-40 yuan. If we go to Zeng Cha road again, the rent can be cheapest at 25 yuan per square meter per month. With the Tong De Wai viaduct open to traffic, and an entrance and exit near the north ring and airport express line, the goods need not go through the urban area, and it is very convenient to go to the East, West, North and south.

Comments: the professional market enters the 3 era.

Today, the professional market has integrated many functions into one.

After 30 years of development, Guangzhou's professional market has entered the 3 era. The task of transformation and upgrading has a long way to go. Jiang Hao said that the Guangzhou municipal government paid more attention to the development of the specialized wholesale market, issued relevant policy support and promoted the transformation and upgrading of the specialized market in the old urban area. At present, it is completing the upgrading and transformation of Liwan District's professional market in batches and promoting the construction of the 10 specialized markets.

At the same time, a series of major projects are being planned and built. The main trend of specialized wholesale market is the separation of physical and trading. The specialized wholesale market is more of a brand display, design, information communication, price distribution and other functions. 　

Fortune world international shoe Plaza project is a microcosm of the transformation of Guangzhou's professional market. It is the largest three old renovation project in Guangzhou, transformed from the old cement plant, which fits Guangzhou's "vigorously develop the modern service industry" and actively plan the strategic plan of "transformation and upgrading of the trade and service industry".

　　 Fortune world international shoe Plaza Recently, the more than 3000 businesses in Guangzhou officially settled on Sai Wan Road. Reporters at the scene, the wealth world international shoe industry Plaza, spot, order, domestic sales, export, electricity supplier, the five major sales channels in one. Market management said that the project achieved a rare overall relocation in Guangzhou's business history, and it is also a highlight of the upgrading of Liwan District's traditional trade and upgrading of traditional professional market.