Clothing Store: Seasonal Change Of Products

The seasonal attributes of clothing products are different seasons and different styles and colors. The style and color characteristics are the basis of actual display.

The easy to remember principle is that there are only 1-2 spectators who focus on each stage on the stage, and only 1-2 customers are preoccupied with each effective purchase view.

Large view (shelf group or wall) to see color, small view (wall or shelf part) look at the style.

The method of store season display design is to use props and reasonable partitions skillfully. It can be planned through the theme interpretation of the window season, the theme season of the goods season, and the ideas recommended by the protagonists in the commodity season. We should pay attention to the specific operation and implementation mode in each link, and achieve the unified organic connection of the theme as a whole, and arrange the sequence and steps of the commodity performance according to the time and space, so that we can achieve a balanced product pition and new sales promotion in the limited season change time.

The final purpose of the window display design and the design of the cargo area combination is still the core task of visual merchandising to achieve sales.

Customers' changing season theme

In the face of the design, the ultimate attention and attention must be pferred to the merchandise recommended by the merchant.

If we combine the (A.I.D.C.A) purchase rule to analyze the function of seasonal theme information pmission, we can find out the essential content of the season changing display at a glance.

How to end all efforts to the final product itself? The key is to design the arrival zone from the theme of the window changing season, and finally to the visual logic direction of the commodity advocate to be clear and clear.

If you can do the same series of goods with the corresponding visual theme area, you can focus your attention on this topic.

From window to freight yard, customers travel through vision to travel from dream to reality.

If the window changing theme of the window is full of romanticism, then for commercial reason,

We must focus on realism - highlight the main theme of the new season.

A headache for businesses is the replacement of new and old goods.

It is often over season that goods are not allowed to give up the main selling position.

One of the promotional functions of commodities is to increase the turnover rate of the whole store through the turnover of the merchandise mix, and to sell different main commodity series at different times, so that all the merchandising roles in the sales plan should have the opportunity to play the leading role.

When changing seasons, new products should be planned out at different times, and will replace all over season products with time.

Seasonal products will also consider seasonal product pition when designing and developing products. At this time, the products should not be rushed out of the sales stage. First, when the theme change of the window is replaced, the guiding area and the window combination area will be allowed to be pferred to the new season products.