Jordan'S Name Is Still Valuable.

After retiring from Washington Wizards in 2003, how much commercial value is Michael Jordan, the most successful athlete in the history of NBA?

This is a question that business, sports and many spectators want to know.

But for his sponsor NIKE, perfume brand XEL, 10 years of clothing brand Hanes, peripheral brand Upper Deck and functional drink Gatorade, they are reluctant to publish this figure.

From 2000 to 2012, he earned 480 million dollars from NIKE, and he earned about $330 million in the 1984-1993 and 1995-1998 year of the Chicago bulls.

For both sides of the court, this

The exposure of the price seems to set a standard for the judgement of 20 days.

But more importantly, many people have found that this retired football star is still worth so much.

However, because the North American second Dalian lock supermarket Safeway acquired the Chicago food store in 1998.

In the 2009 year of the year, Jordan was allowed to use the name No. 23 and the defendant was taken to court.

A few days ago,

The attorney Frederick Sperling finally released the figure.

His single naming fee is about 10 million dollars, for example, only using the name "Michael Jordan", XEL needs to pay him $100 million.

In 2014, his naming total revenue reached 1 billion dollars.

"Michael can make a lot of money without doing anything," said Estee Prtnoy, his economic adviser.