Farewell To The Golden Age, The Department Store Industry Began To Go Downhill.

The slowdown in the growth of most traditional department stores is an indisputable fact. Traditional department stores have entered a "post department store era" with slow growth, high cost and low profitability. If they fail to respond promptly and effectively, they will be more difficult.

According to statistics, as of June 30, 2015, department stores closed 25.

The data of China's general merchandise business association also showed that in 2014, the profits and profits of the 101 member enterprises decreased by more than 15%. At the end of the year, the total assets, operating area, employees and other indicators were also declining, and the operating area decreased by 6.6% compared with the same period last year.

In the early August, the outdoor temperature was above 30 C, and the temperature in the department store of Swan Lake in Hefei administrative district was very pleasant.

The cool shopping environment did not attract more consumers. Many counters shoppers were playing with their cellphones or chatting with salesmen around the counters.

"From Monday to Friday, there may not be a customer in one or two hours, and it may not be two or three single day.

A family in the department store.

The salesman told reporters that this situation is not two days a day, the department store business is not easy to do, sales staff also have difficulty in performance.

Before the weekend,

Customers constantly.

Now, it is difficult to make a good sales promotion by making a lot of effort. The department store has already said goodbye to the previous golden age.

This is not a case in point.

From Hefei administrative district to Huaihe Road Pedestrian Street, the sales of department stores are going downhill; Lu'an's big bell tower and nine Dun Tong are concentrated in department stores, and the volume of weekend traffic is not small, but the volume of turnover is not large; Zhongshan Road pedestrian street in Jinghu District, Wuhu, has been the most prosperous commercial distribution center, and now there are many shopping malls in the department store.

Disappeared, the two or three line brand discount.

"Wanda Department store, which was normally open in mid July, was suddenly dismounted at the end of July.

"In July 30th, when I was shopping with my girlfriends, I found that the elevator on the two floor of Wanda Department store had stopped running. Although the first floor was still open as usual, the two floor had basically been withdrawn, and three floors and four floors were selling at a loss," the salesman said. The salesman said that he would pull out the cabinets in Bengbu.

Relevant officials in Bengbu said that Wanda's department store is being adjusted.