Luxury In The Main Industry Fatigue, Cross-Border Addiction.

LV group, which has always been in the rough, seems to be getting worse. LVMH first announced the acquisition of a 5% stake in the Monte Carlo coastal resort group. At present, the group owns and operates Monte Carlo Casino, Monte Carlo opera house and Monte Carlo Hotel in Paris. And then, through its beauty retailer, Luxola, Singapore's first Asian investment company. At this point, the layout of LV seems to be an appropriate derivative of the main business. But recently, another news came out, LV seems to have thought about the lonely paper media. According to reports, LVMH group has launched exclusive negotiations with its owner Amory Newspaper Group on the possibility of acquiring the famous French newspaper Le Parisien and Aujourd Hui en France. LVMH group's media department, chief executive officer of echo echo group, France. Francis Morel "This prestigious and respected publication will make a significant contribution to our group," the statement said. Although it may indeed be cheap, it is said that only 50 million euros, but is this positioning of the lower middle class newspaper really synergistic with the outstanding LV? Or is it true that the luxury goods giant's crossover is really in a rush?

The "little time" is untimely. In Guo Jingming's green years, luxury goods are still very restrained. At the same time, the most important thing is to cross the border and do household things. The quality life of the protagonists will eventually be discounted. Nowadays, the luxury industry with internal and external troubles has been pervasive, with everything in mind, and in the absence of the main industry, it has crossed the border into addiction.

Recently, their collective interest is the catering industry, and it is a small shop facing the middle class. Hermes has opened a exclusive coffee shop in Seoul, and Prada has acquired a pastry shop in Milan. Coincidentally, Gucci has also opened a low-key luxury restaurant on the market. The price is very close to the people. Lunch is 150 yuan per person, and dinner is 300 yuan per person. Meanwhile, store manager Allessandro will explain the ingredients of each dish and the connection with Gucci brand, which can be understood as selling bags by the way. Finally, these are focused on producing non essential necessities. Luxury goods Manufacturers also understand that "food is the food of the people". What's more, the luck of restaurants that can be used to upload photos is not too bad.

However, for luxury goods, a paradox of cross-border is that the brand lineage may not be pure. When the factory sells the small key chain, wallet, cupcakes and other gadgets, it gets the favor of the entry-level buyers. They also sacrifice some of the brand's soul. The core of luxury goods is exclusiveness and uniqueness. For the target customers, what LV needs most at present is to find those special things, which are enough to be sincere and valuable after human factors such as brand speculation, price water injection and so on. Luxury is a kind of understanding, a choice, the purchase of the right thing in today's consumerism is rampant today, it means the extraordinary taste.

Unfortunately, such demands are obviously too harsh on the draught of feelings. It is far from enough to become a qualified pig. It is better to be able to go to heaven and to enter the sea. Eighteen kinds of Wu Yi are all in shape, and no longer need any ppt. In the era of "+", it is an Internet of things enterprises are talking about subversion, tricks. transboundary Transformation of traditional industries; but traditional industries are talking about transformation, bold cross boundary loading of Internet genes. If it is under the guidance of ideology, luxury goods across the border to buy a dessert, by the way to make smart watches what is also helpless. However, they should not forget that transboundary generally means two things: 1, your main business may have gone downhill; 2, the profit margins of other industries may be diluted. The era of everyone's eighteen and Wu Yi is probably also a time when everyone is a loser. Most of the time, less is more.