Home Textile Cluster Cross Boundary Cooperation Seeks New Opportunities

In recent years, the home textile industry is facing common problems with other industries. However, the home textile industry cluster has made rapid and active changes in thinking, and has made remarkable achievements in giving full play to its own advantages.

In the 1~5 months of this year, the statistics of 1840 home textile enterprises above Designated Size reached 100 billion 280 million yuan, an increase of 2.3% over the same period last year, and maintained a certain amount of growth.

From wait-and-see to the main force of the development of electric business, from home textile to large household, the home textile industry is not only a traditional textile industry. It has always been guided by market demand, quickening structural adjustment, exploring cooperation opportunities in various fields, and becoming a flash field in the textile industry.

Electricity supplier operation becomes normal

Three or four years ago, home textile enterprises did not invest too much enthusiasm in e-commerce. With the rapid development of e-commerce, enterprises and clusters tried to invest in the Internet plus.

Data show that in 2015 the domestic textile industry business turnover is expected to reach 110 billion yuan, and some leading domestic enterprises, such as Luo Lai home textiles,

Now, the sales of home textile products are faster and faster.

Last year, home textile business turnover of 82 billion 900 million yuan, an increase of 47% over the same period last year.

Cross border cooperation seeks new opportunities

The development of home textile industry is always guided by the market and closely integrated with the needs of consumers.

In recent years, the demand for quality of life of consumers has been increasing. The home textile industry has also adapted to this trend. The concept of large home has been put forward, and cooperation with furniture manufacturers and designers has been sought.

Smart home textiles add new highlights

With the rapid development of science and technology, wearable devices have become the focus of attention among the trend makers. Google's advanced technology and planning department has proposed that technology should be thoroughly woven into socks.

Inside.

With the popularity of the Internet concept and the application of intelligent technology, from the market demand, from intelligent manufacturing to intelligent final products, the new thinking has led to the development trend of intelligent home textiles. The home textile industry has emerged the appearance of intelligent products, and the leading enterprises have further extended the concept of intelligent home textiles.

Teamwork is the only way to win.

Facing the immediate interests, laying down and cooperation, we must have big mind, broad vision and great wisdom.

In the increasingly fierce market competition, home textile industry cluster under the guidance of China Household Textile Industry Association, to play their respective regional advantages, speed up the adjustment of industrial structure, and form a coordinated development situation.

This kind of coopetition makes the home textile industry able to make quick adjustments and achieve good results no matter what market situation it faces.

The first adjustment has achieved remarkable results.

In an interview, Yang Zhaohua said that home textiles are terminal products and are closely linked with the market. Once the market changes, the home textile industry can first perceive and make adjustments at the fastest speed. That is why the home textile industry still has the ability to recover after experiencing changes in the domestic and international market, showing a slow and stable trend in the whole industry.

Cluster complementarity and benign development

For a long time, the leaders of the China Textile Industry Federation have promoted the development of industrial clusters to give full play to their regional advantages. The home textile association has guided the development of local cluster enterprises in accordance with this principle. So in recent years, the development of home textile industry clusters is benign, which is also a major feature of cluster development.

Regional brand, characteristic advantage

Brand must be closely combined with product and geographical attributes.

Yang Zhaohua said.

In recent years, under the guidance of Home Textile Association, the home textile industry cluster has gradually formed its own special advantages, and the development of regional brand has also been greatly recognized by the China Textile Industry Federation.

These clusters are not only the leaders of China's home textile industry, but also local governments as a regional brand pilot.

Down-to-earth, pformation and upgrading

The home textile industry insists on market orientation and has undergone structural adjustment to solve the problem of survival.

However, the completion of the structural adjustment is not equal to the pformation and upgrading. The pformation and upgrading is still the main problem facing the industry.

Xu Village: actively guide the strong industry

Xu Cun, from a piece of cloth to an industrial cluster, has become a famous Chinese textile town with industrial influence. In this process, Xu Village home textile has not only decorated tens of millions of families, but also left a heavy color in the process of urbanization in China.