China International Home Textile Exhibition 21 "Turn Around" 21 Times "Metamorphosis"

Reflecting the industry's "sunny rain", the pulse of the industry in series, creating industry brand and condensing the spirit of the industry, as the annual event of the home textile industry, China international home textile exhibition has gone smoothly for twenty years.

Every year, home textile exhibitions write an industry story with different faces. Every year, home textile exhibitions will be adjusted to upgrade and pursue gorgeous turns again and again.

Every year, home textile exhibitions are seeking new changes.

A "turn around", a "Metamorphosis".

In August 2015, the twenty-first home textile exhibition moved to Shanghai Convention and Exhibition Center. It will use 170 thousand square meters of exhibition area to bring home textile people together again.

"Careful home textile enterprises and industry media are not hard to find. The names of this year's home textile exhibition hall are exceptionally special: charming brand hall, colorful Haining Pavilion, fashionable Yuhang Pavilion, Shuangcheng preferred Pavilion, new strong force Pavilion, home experience Museum, international life hall.

As a trade association, we not only give a good name to the home textile exhibition, but also hope that the future home textile enterprises can rely on the powerful resources of the exhibition to move towards "charm, colorful, fashionable..."

The forward direction of development.

Yang Zhaohua, President of China Household Textile Industry Association, said about this year's home textile exhibition.

"Home thinking" dancing Home Textile Exhibition

Compared with previous years, the most direct change of the 2015 home textile exhibition is that the exhibition area has expanded by 20 thousand square meters to 170 thousand square meters, and exhibitors from more than 30 countries and regions in the world, with 1402 exhibitors, of which 1119 are domestic exhibitors.

Yang Zhaohua introduced, "from the whole home textile industry operation situation, before the two digit growth," new normal ", the home textile industry presents a single digit growth.

Enterprises are facing a complex environment: the downward pressure on domestic economy is increasing, and the international economic recovery is not enough.

In this difficult and complicated situation, this year's home textile exhibition has maintained an increase -- the exhibition area of 170 thousand square meters has reached the highest level in history.

The growth of home textile exhibition scale stems from the development of enterprises.

In recent years, home textile enterprises have vigorously readjust their industrial structure. On the one hand, they focus on product structure adjustment, and on the other hand, emphasize market structure adjustment.

"The key factors of enterprise development include two points: product and market.

Products are the foundation for enterprises to survive and the market is terminal demand.

Without good products, consumers will not buy it; without market, the products produced can only be stacked in the storeroom.

Whether it is product innovation, channel innovation or demand innovation, in the final analysis, it is for these two parts. "

Yang Zhaohua said: "the China international home textile exhibition as a service for enterprises is precisely to meet the development needs of enterprises, conform to the development situation of the industry, rationally arrange, optimize and adjust, and create a high-quality platform for the enterprises to display the latest products of the home textiles and provide more market opportunities."

Transformation "upgrading" home textile exhibition

As a weathervane of the development of the industry, the annual exhibition of outstanding exhibitors and buyers will be favored by enterprises.

However, in the past, restricted by the scale of the exhibition area, the exhibition could not meet the needs of some enterprises to expand the exhibition area.

This year, with the opportunity to move the exhibition to Shanghai, the organizers took full account of their previous demands and helped enterprises expand their single exhibition area.

Yang Zhaohua said that the application of enterprises to increase the exhibition area also includes two reasons: on the one hand, in recent years, many home textile enterprises vigorously develop.

In particular, some cloth curtain enterprises have classified their "high, medium and low" products into brand operation and multi brand operation so as to meet the needs of different consumers.

On the other hand, the export market of both enterprises is developing rapidly, and it hopes to expand the booth area and expand the influence of enterprises by means of the home textile exhibition.

In August 2015, the pformation of the home textile exhibition was not only reflected in the growth of the exhibition area and the number of exhibitors. The organizers made full adjustments to the exhibition from the name of the exhibition hall and the layout of the exhibition area.

The name of the pavilion is "charming brand, colorful Haining, fashionable Yuhang..."

The name of the exhibition hall reflects the diversified development mode and potential of the home textile cluster.

The layout of the exhibition area is focused and increased.

Since 2014, China Textile Association has begun to promote the healthy use of towels among consumers, and will intensify its efforts on the exhibition platform this year.

To expand the display area of towel products.

In addition, the exhibition site also added accessories, wall and carpet areas to display the development of home textiles.

Through such a division, we should guide enterprises to strive for the direction of brand enterprises in each exhibition hall, so that the platform, ties and display windows of the three major functions of the exhibition will be fully displayed.

"Cross boundary" cooperation home textile exhibition

Yang Zhaohua said that "cross-border" is one of the highlights of this year's home textile exhibition.

In recent years, China Home Textile Association has done a lot of work on "cross-border".

In 2015, the exhibition will continue to provide various platforms for cross-border enterprises to participate in the exhibition.

Cross border cooperation with architectural designers: this year, the exhibition will invite 8 outstanding domestic architectural designers and 8 high-end fabric brand enterprises to cooperate.

First, the "dream! 8 x 8-intertextile" concept exhibition is launched as a highlight activity in the design area.

The exhibition will focus on the 2016 international fashion home fashion trend "dream" as the theme, with the designer's concept and expertise, and brand product display to interpret the trend of understanding and application.

Starting from the theme of popular trend, we can achieve the proposition "composition".

Two, a comprehensive docking with architectural designers will be held in the "design innovation 4 era - Home Textile soft fitting design forum."

Closely related to the current development of home textile soft clothing, explore the development path of home textile and soft clothing design in the new era, and create the best platform for the industry to obtain interior decoration and market information.

Cross border cooperation with furniture enterprises: this year's exhibition will increase the invitation to furniture enterprises, especially some brand enterprises of furniture industry. From August to 50, top sofa furniture enterprises will come to participate in the exhibition.

It will also host a "home to build a new life -- a big home Strategy Summit Forum" to promote the interaction between home textiles and furniture enterprises.

Cross border cooperation with hotel businesses: last year, the exhibition made a first attempt at the hotel invitation, and 10 hotel managers came to buy it.

This year, the exhibition will continue the cross-border cooperation with the hotel industry, invite 50 hotel managers to come and purchase, and cooperate with exhibitors in depth.

Cross border cooperation with garment designers: this year, the exhibition will invite fashion designers to visit the exhibition for the first time, and jointly hold the salon with the home textiles and home decoration designer director to explore the fashion and brand development path.

Electricity supplier "road" plan home textile exhibition

In recent years, the e-commerce industry of the home textile industry has developed rapidly. In 2014, the electricity supplier turnover in the home textile industry reached 82 billion 900 million yuan, an increase of 47% over the same period last year, and is expected to reach 110 billion yuan this year.

In order to comply with the development trend of the industry, this year, the exhibition will make overall planning and rational layout, so as to create more opportunities for home textile enterprises to explore new channels for e-commerce.

Expand the scope of cooperation with multiple electronic business platforms: this year, the exhibition will invite more business enterprises to participate in the exhibition through new media, such as increasing the invitation to "joining the network", "brand network" and "shop No. 1" of the electronic business platform, and setting up the "win future" electricity supplier and the franchise theme lecture area at the exhibition site, answering questions for the home textile enterprises in the electricity supplier channel, helping the home textile enterprises develop rapidly in the Internet era.

Increase cooperation with the Tmall platform: this year, Zhang Jian cup and Tmall cooperate to make the competition more popular.

In August, the Organizing Committee of the home textile exhibition will jointly organize the "Tmall Cup" awarding ceremony of the awarding products of the Zhang Jian Cup Home textile competition, and select the outstanding works awarded by the Cheung Chi cup competition over the years to display it on the "Tmall" area. At that time, it can be ordered, traded and realized online "C2B".

Smart trend "to force" home textile exhibition

The home textile exhibition is the vane of the industry. What new features and new trends will the future home textile exhibition have?

Looking forward to the future, Yang Zhaohua said: "smart home is the direction of the future development of the industry."

Home textile products are part of smart home, and are closely related to human health. Many functions are irreplaceable for other products.

Yang Zhaohua pointed out that the home textile industry's "13th Five-Year plan", which was being prepared by the association, put forward many directions for the development of home textile intellectualization.

Intelligent home textile products will make the biggest contribution to the masses to improve their quality of life. Yang Zhaohua said: "we are looking forward to more smart home products on display at home textile exhibition."

2015 is the year of ending 12th Five-Year, and the 13th Five-Year plan will compose a new chapter. The national economic structure and development will soon be opened up. All walks of life need new thinking and strategic vision to welcome the coming of the new era.

Yang Zhaohua said that our home textile industry should also use new ideas and methods to grasp the new situation. We should put forward new higher requirements, keep up with the general direction of national development strategy, and make our due contributions to power and enrich the people.

China international home textile exhibition has been constantly innovating and growing continuously in recent years. In the future, we must persist in "innovation and innovation", continue to pform, strengthen information exchange, adhere to the principle of service, and make it a stage for the home textile industry to show its talents.

For the future, we are full of new expectations.