XTEP Electricity Supplier: Running APP Will Double The 11 Sales Target Doubled This Year.

In the conference signed with Shun Feng, Xiao Lihua, general manager of XTEP electric business, cited the awards and sales results to prove that XTEP is currently the first brand of running shoes in the whole network, and shows all kinds of XTEP's running: marathon running, color running and night running.

XTEP even created a running department, and planned the "3.21 Running Festival" which was jointly called on line and online.

Xiao Lihua said that the creativity of "3.21 Running Festival" came from the countdown of 3, 2, 1, and double 11, and it is worth mentioning that in November 11th it was Ding Shui Po's birthday.

XTEP's good idea is that this year's double 11 will bring local stores to pick up goods, which will be an important step for XTEP to step out on O2O.

"We will try gradually in 7, 8 and 9 three months."

Xiao Lihua said: "to give consumers the ultimate experience, double 11 sales doubled at least."

"We will probably launch a running APP in two months. This APP will have information on running events, knowledge and skills in running, and we will also recommend XTEP running gear to form a closure."

Xiao Lihua revealed.

This is only a manifestation of "sports +" in the XTEP 3+ strategy.

Xiao Lihua continues to introduce: "product +, for example, smart shoes are proposed by the electricity supplier department.

And for the sports function products, the electricity supplier side can also do the same price, and even set up a special product line.

And in "

This end,

There are more things to do.

He first faced the challenge of double 11 this year.

"In the traditional sense, we basically started to prepare double 11 from the first half of April, and XTEP began to prepare from September last year. The good idea that we did not do well last year can be better achieved this year."

At the end of Shun Feng, Xie Qunchao, a key sales vice president of logistics and business group, told XTEP that they had "great challenges".

But this pursuit of extreme experience has contributed to the deep cooperation between the two sides.

First of all, the two sides will start the related business of warehousing, logistics and other related businesses nationwide. It is expected that in the middle of 7 months, all orders on XTEP online will be fully delivered by SF express. Besides special areas, consumers will enjoy "the next day" or even "when the day reaches".

In "

"Besides this word, Xie Qunchao and Xiao Lihua mentioned another word more frequently:" imaginary space ".

Both sides need to create more interesting "surprise" schemes.

For example, the upcoming Valentine's day, XTEP will launch the theme marketing campaign jointly with Shun Feng warehouse.

"We may attach a rose with water droplets in the package, or maybe the handsome Shufeng express guy will send you a confession."

It's possible. "

With the theme of "delivering non ordinary happiness experience", Xiao Lihua said that based on this in-depth exchange, exploring the innovative application of service mode and data, the two sides will make more beneficial attempts around consumer experience innovation and supply chain mode innovation.

This will not only greatly improve the online and offline linkage, but also provide a strong support for users' better experience.

Xie Qunchao also sold a pass: "warehousing is just the beginning, and there will be a series of release actions later."

Combined with Shun Feng's logistics construction strategy of "heaven, earth, people and overseas", it is obvious that XTEP intends to join hands with Shun Feng to open up overseas markets and enter the cross-border electricity supplier field.