Fashion Industry'S Multi Brand Strategy, Electricity Supplier O2O And Other Diversified Development Become An Inevitable Trend.

Regardless of profit and loss, pformation has become domestic.

The only way for the brand to save itself.

Yesterday,

The first half of the financial report showed that the company achieved operating income of 8 billion 710 million yuan, an increase of 14.9% over the same period, and net profit of 2 billion 900 million yuan, an increase of 58.71% over the same period last year.

Relying on 3078 stores under the line, YOUNGOR said that during the reporting period, "

The construction of marketing platform promotes the pformation of traditional store functions from sales to comprehensive experience, and creates service value-added centers, customer experience centers and fashion culture centers.

For the garment industry that tends to homogenization competition, the tactical characteristics of "price to volume" are constantly emerging.

According to statistics, the retail sales of clothing commodities of hundreds of key large retail enterprises increased by 3.7% over the same period last year, and the growth rate was 2.5 percentage points higher than that of the same period last year. The retail sales volume increased by 7.2% over the same period last year, and the growth rate increased by 9 percentage points over the same period last year.

To break the price war competition, differentiated operation, YOUNGOR water test O2O marketing platform, and put forward the "4 1000" strategic development plan, that is, in the next five years, the development of 10 million annual consumption of more than 1000 yuan active members, 1000 annual sales of more than 10 million yuan marketing platform.

According to statistics, the total number of YOUNGOR brand members has reached 1 million 743 thousand and 500, an increase of 400 thousand over the beginning of the year.

Multi brand strategy has become the consensus of many garment industries, and YOUNGOR is no exception.

According to the results of the report, YOUNGOR's Hart Schaffner Marx, GY, HANP, MAYOR four new brands combined to achieve operating income of 210 million yuan, sales accounted for 9.33%, an average increase of 38.34%, the total sales gross profit of 130 million yuan, an increase of 43.27% over the same period.

At present, the main brand YOUNGOR clothing achieves operating income of 2 billion 270 million yuan, an increase of 4.52% over the same period last year.

At present, the development of O2O, pformation

Diversified development strategies become the inevitable trend of men's clothing brand.

For example, in the first half of the year, the net profit has increased by 127.83% and 12.08% respectively, but the pformation of private custom business has become the development direction of both sides.

In the past three years, the seven wolves, whose performance has been declining, settled in the micro Meng shop and tried to expand the mobile terminal consumer market.

Shan Shan and Bosideng accelerate internationalization strategy.

Domestic men's wear brands have embarked on the road of change.