"Internet + Retail" Has New Ways To Play Linke, A Singer.

In August, the capital circle ushered in two explosive news. The two big business tycoons and the heavyweight retail enterprises under the line announced their marriage. On the one hand, Alibaba joined hands with Suning. On the other hand, Yonghui supermarket signed a strategic cooperation framework agreement with Jingdong.

For a while,

Again, "

Retail is becoming hotter.

However, after enthusiasm, we can only think calmly, what are the two giants trying to do?

There is no doubt that the traditional retail industry is facing difficulties. If we do not integrate into the Internet plus one day, we may face the elimination crisis one day.

Ali and Jingdong value

The logistics system and offline stores, the traditional retail needs the electricity supplier's flow and payment system.

But this is for the two heavyweight retailers of Suning and Yonghui supermarkets. There are tens of millions of retail outlets in reality. Who will save these retail stores?

Then there was a savior. He described the perfect world as follows:

"Come, I help traditional retail stores to connect online one second to achieve social distribution, Internet + retail soeasy.

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"Let consumers communicate directly with the shop assistants online. Every shop assistant is a virtual shop and sells service at any time and anywhere.

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"Keep in touch with customers, let customers become fans, easily grasp customer dynamics, information push accurately.

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"Also, use social media sharing channels to let your customers fans share consumer information among friends, and real-time interaction with businesses will also push consumers to buy more products and share them with friends.

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"Most importantly, these will not change the store business process, nor do we need to increase manpower, simply access."

How does that sound? Isn't it sound beautiful? Special easy? "Internet + retail" can't be a place to live in. If it can be solved in minutes, is it foolish to be worried about retail stores?

However, the fact is a loud slap in the face, and the Savior appears. Such a retail shop's social distribution platform is actually living in front of us, not in our deep mind.

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It is understood that this platform, called Linke, is the first platform for the retail distribution of Huayang Xintong retail store.

At present, there are many well-known clothing chain enterprises such as Zhou Dafu, run gold shop, jewel jewellery, Coe Noel and other jewelry chain businesses, including Linke, Marc Pusini, pink jewelry, Coe Noel and other jewelry chain businesses, as well as Shandong old home, Yanyu food, Xiao Hu ducks, sunrise fruit industry, Ding Hao Fang, Jinkang pharmacy, San Cai communications and other enterprises, covering clothing, jewelry, jewelry, catering, food, drugstores, mobile phones and other industries. As of now, there are already tens of thousands of retail outlets belonging to Linke customers, and 100 thousand users have been registered. It is estimated that the volume of platform pactions will exceed 1 billion yuan in 2015.

With the help of Linke O2O e-commerce platform, retail chains can achieve instant interactive communication with customers and personalized marketing services from shop to shop, from offline to online, and guide and attract customers, enhance shopping experience and achieve sales.

And whether or not Linke is a panacea for traditional retail stores, we have to admit that the pure offline retail era is slowly coming to an end. With the gradual formation of mobile consumption habits, consumers should enjoy the atmosphere of physical shopping as well as the experience of online shopping, and are more inclined to achieve two-way interaction with merchants.

Perhaps, as in the past, there were no digital products such as smart phones, computers and so on. Nowadays, people in society can no longer do without them.

The retail world is changing now, and we are just experiencing this kind of change. Let's wait and see.