How Did O2O Pform The Red Star In The Past Few Years?

With the continuous penetration of Internet home furnishing and traditional industries, the acceleration of online and offline integration is an inevitable trend. While paying attention to the rise of the Internet home furnishing platform, more attention should be paid to the upgrading of traditional industries. The development of traditional home furnishing industry has attracted many attention from many traditional home furnishing platforms that have been heavily cultivated for many years. Some of them believe that red star is a traditional enterprise. In fact, it has already had many layout in the O2O field. Today Xiaobian combs the way of O2O pformation.

With the Internet + becoming more and more penetrated into all aspects of the entire home industry chain, the industry development is currently in the initial stage of accelerating integration under the online and offline. Everyone is feeling the way across the river. Just like the red star, if the whole country makes efforts to engage in O2O, it will have great advantages. The O2O family will pay more attention to the experience and participation sense. Of course, the Internet family needs the coordination of the whole industrial chain. The development process does not mean blindly worshipping the Internet, and belittling the traditional offline enterprises. Perhaps the real Internet + needs to forget the Internet, instead, it should embrace the next line, because it is the real value point online.

The red star is also paying enough attention to O2O, and is changing step by step with the changes of the times and user habits.

In the process of pformation, red star Mei Kai long will also leak some shortcomings, mainly in three aspects:

First, embrace the Internet time node is not timely enough and the platform is not open enough.

It is a consensus that enterprises are too big and difficult to make a U-turn. During the pformation process, they realized the pformation and embrace from 2012.

The time node was in 2012. At that time, the Internet has been developing in China for more than ten years. Besides the cooperation with coolman, there are no more signs of cooperation.

Second,

Insufficient attention.

The traditional offline home sales center did not give full play to the resource advantages of the country's 150 families. In the future development process, we need to improve our efforts in the depth of experience.

Online and offline linkage is not very compatible. We need to truly integrate O2O online and offline. This product system needs further improvement and construction.

Third, the construction of service chain and ecological chain is not perfect.

Brand targeted

The group should also focus on a new generation of young people's consumption groups. After 80, 90 is the group with the most ability to consume and Internet in the future. It needs to shift the focus of their brands, grasp more the consumption habits of the new young user groups, build the whole service chain and provide a series of home solutions better, which is also a very important part of the future ecological chain.

Of course, the red star is only a representative of the pformation of traditional enterprises, including more than a large number of platforms, but it is more common in the industry when the ship is difficult to turn around. However, according to the billion euro network, although it is not easy to pform on the O2O, but as long as we give full play to the resources in the platform, continue to follow the trend of users and times, and actively seek for an upward path of industrial pformation, the advance of the rhythm will inevitably bring about a spiral increase.