The Same Name, Different Home, Home Brand "Crash Shirt" No Blood Relationship.

In recent years, have you been here? Home market They are also fascinated by the garish and specious furniture brand names. The result of the same name is different from "home", which is full of "foreign flavour". It is impossible to tell which one is the most difficult to distinguish true and false. After all, which consumer should we find after the sale? What is the import brand or the local product? Beijing Youth Daily "Guang Xia era" found that more and more "coincidences" occurred among the brands in the visiting market, which added a lot of trouble to consumers' choice.

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A name is better than a twin brother. There is no real blood relationship.

And "so and so Denton" has a spell, the home market has a full name brand. Life home floor and life home decoration let consumers Mr. Wang laugh and cry. "In a store on the floor of the living home, I saw a product that I thought I could make a direct booking for the decoration of the living home. It turned out that the latter worked closely with the sacred elephant floor. After knowing it, I knew that the two" life home "had nothing to do with it. Through visits and understanding, the leaders of both sides also indicated to the "Guangxia era" that there was no relationship between them.

The same is the flooring brand, North American maple floor furniture brand Nordic style "crash", so that this does not have any correlation between the two appear to be "delicate", but also to the home market unfamiliar consumers "do not understand the customs." Of course, the market also has a blood relationship of "big family" brand, nature floor and nature home from one home, flying beauty floor and flying beauty custom furniture is also connected to the bone. Whether there is any relationship between brands or not, it has turned consumers into a dizzy end.

The name is "foreign style" and is produced locally.

In addition to the name overlap, many domestic products have the same name as some domestic cosmetics brands. Monalisa, Marco Polo tiles are all from Guangdong, Florence heating is in Beijing, Sophia wardrobe is set up in Guangzhou, and Grammy wallpaper is also made in China.

Of course, the brand itself usually does not clearly indicate where it comes from, and if consumers do not ask for it, no one will specifically explain their domestic identity. Consumers who prefer imported products still need to stare at the place of origin.

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Facing "renamed" need to pay attention to "Shanzhai" rampant and cautious.

In fact, brand building is more important to rely on the quality of their products and services. When the quality is up to standard and the service is in place, consumers will not mind the name of the brand. Only in the market is there no lack of "side thigh" borrowing behavior, some small businesses use the name similar to the big brand to attract the attention of consumers, making it mistaken that they have bought a reliable and guaranteed big brand product, but actually can not get the service guarantee in the later stage. When consumers are "confused", they can inquire and ask more questions, and make a thorough understanding of the brand through the network platform.

In addition, more and more domestic brands like to label themselves "foreign caps" and advertise with foreigners' faces, naming them in foreign geographical names, naming them with the names of foreign celebrities, or even misleading propaganda about "foreign imports". When consumers select products, they can have a thorough understanding of their origin, and require businessmen to produce relevant certificates to prove that they are not deceived.

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Brands should have stories, domestic products should be more confident.

For brands, the name is not only a form symbol, but also a condensed representation of different corporate culture. The same name makes consumers see no difference, confused, confused, and benefited from the "name" marketing. In more and more individualized demand markets, building up their own brand stories to make their brands more cultural connotation and entrepreneurial spirit is often more touching than dancing in other people's clothes.

At the same time, local design and manufacturing capabilities are improving. brand The strength of the brand has already been far better than that of some foreign brands. The name of the foreign trade may instead buckle itself to the "fake foreign goods" hat, so it is better to make a "good original" excellent domestic brand. The best way to catch consumers' hearts is to make good product quality and service.