The Auction Of Domestic Jewelry Watches And Luxury Watches Has Great Market Potential In The Future.

Phenomenon

A lot of shots are pushed.

This autumn shoot preview is coming on the stage.

Recently, reporters from various preview activities found that this year, a number of large auction companies coincide with the expansion of jewellery watches, high-end liquor, luxury handbags and other categories of promotion, have great efforts to cultivate the consensus of the new domestic market.

Among them, Pauli Hongkong this season autumn auction part of jewelry, especially the introduction of China's cutting-edge designer topics.

At the same time, following the launch of Hermes's special theme, the spring show will feature Hermes again, which will feature more than 140 brands of Hermes brand.

The auction of hermes handbags and accessories, which was first launched last season, was well liked by the collectors.

Among them, emerald specially ordered emerald green, peach red and Blue Nile crocodile skin 30 cm platinum coated abrasive gold metal accessories were traded at HK $826 thousand, so I hope this victory will be pursued.

The director of the Hongkong jewelry and watch department, Mr Wen Hao, said that the autumn auction company has a more perfect series of Hermes, and that it is definitely an exclusive advantage in the industry.

Sotheby's held in Hongkong in October 7th, "magnificent" in Hongkong

The jade jewellery auction includes two European royal noble jewelry, one of which is the diamond necklace of the Cecil Harcourt Viscount, consisting of 28 diamonds sold by the Royal jewellery auction in 1887.

The other one is the pearl necklace of Cawdrey, which was once a famous British collector, the wife of the cordurey son, and was made up of 42 precious natural grey seawater pearls made by Cartire.

Christie's first auction of luxury handbags was introduced into China at the auction of "elegant life art" held in autumn October in Shanghai.

Lin Boming, international director of Christie's handbag and accessories department, told reporters that in addition to 10 more hermes handbags, the auction included 110 watches, all of which came from the world's top manufacturers and jewelry brands, with various styles and affordable prices, including Patek Philippe, Baoji, Vacheron Constantin, Harry Winsto, Cartire and so on.

"We will take a look at the reaction of the market."

Lin Bao Ming said that buyers of second-hand bags in China are very concerned about the level. They are quite knowledgeable and know the colors, materials and prices clearly.

"Most of the mainland buyers have a certain collection. We hope that we can find a particular color and type of bags, usually very high value, very rare, the finest material, the least color."

The world's oldest auction companies, bon Hans, will hold the first "fair luxury" auction in Hongkong art gallery in September 23rd.

According to Zhao Shiya, director of the jewelry department at Bong Hans auction house (Hongkong), the "cheap luxury" aims at building a new platform to reach a wider collector. The price of the product is from several thousand Hong Kong dollars, which can attract more buyers, including letting the younger generation enter the auction site, and buying their favorite jewelry at a reasonable price than the retail price.

"We have been trying different ways to get in touch with new buying groups.

So far, we have received many positive reactions, because this small auction is different from the other two auctions, so it will not be affected. "

It is reported that in December 2nd this year, bon Hans will hold two jewellery and jade auction in Hongkong, and will find more jewellery and jadeite jade products with good quality and strong market demand.

Probe into

Good at home

Over the years, the domestic auction market has not been very good at jewelry watch luxury. Although the auction of jewelry watches often appears in domestic auctions, turnover and turnover rates are not excellent.

For such a slanting sector, why should the international auction companies force this year?

In the domestic auction market, jewelry watches and luxury goods accounted for a very low proportion.

According to Ji Tao, a senior domestic auction expert, the number of auctions in the mainland is not large, and the auction scene is relatively deserted.

For example, he said, the total turnover of China's 2012 Autumn Auction reached 1 billion 745 million yuan, of which 19 million yuan was registered in the list of gem and jade, accounting for only 1.1%.

The total turnover of Chad 2013 autumn auction was 2 billion 348 million yuan, while the total turnover of its "table jewel jadeite" was 13 million 400 thousand yuan, accounting for only 0.6%.

To this end, the auction companies has even stopped jewellery auctions.

However, some international auction companies believe that the market potential of the jewellery watch market in the mainland market is large and needs to be excavated.

Bang Hansi Zhao Ya said, "there are 1 billion 350 million people in China, even if the jewellery watches and other luxury goods occupy a small proportion, but it is also a large crowd." we always believe that jewelry and jade occupy a specific market share in China, and the demand will be adjusted accordingly with the market, but it will not disappear.

As time goes on, changing public tastes and trends, popular jewellery categories will also change.

We are still optimistic about the future Chinese market. "

According to Pauli Yu Wen Hao of Hongkong, Chinese collectors are fond of jadeite, and their enthusiasm for diamonds, gemstones, drill tables and so on is also increasing.

Besides, the Chinese market is a new rising place for luxury auctions. Consumers, especially the younger generation, have gradually become enthusiastic supporters of luxury auctions.

"The attitude of Chinese collectors to brand jewellery, watches and luxury goods has also changed, and more inclined to the main stone particles, the design style has representative works."

These people said that the Tibetan collectors' demands for personality, quality and quality have shown that the collectors are becoming more mature.

"At present, the market is hungry for the best quality products, while the ordinary or low price collections are few people."

It has been revealed that at present, the mainland's collectors prefer the products of consumption within 200 thousand Hong Kong dollars, which is more obvious than the retail industry's pricing advantages, especially those with no reserve price. These products are of distinctive personality and low price, which not only meet consumer demand, but also save money.

The top collectors are more inclined to collect more than a million of the high-end and top grade products from the investment point of view, and it is easy to keep it for a long time.

"Our handbags and accessories on-site auction business has decided to move from London to Asia and expand Hongkong and Shanghai market, which is the result of internal and external factors."

Christie Lam explains that one of the internal factors is that from the previous two Hongkong auctions and other regional auctions, the company saw that Chinese bidders were very interested in luxury handbags. "How many buyers have filming, how many people bid, ask for photos and consult related questions, and even some people are interested, but for some reason they are not involved in bidding and buying, and we have all these data."

Observers pointed out that in the art market, jewellery, watches, handbags, furniture and so on are all practical works of art. They are not only tools to invest in making money, but also an element of improving the taste of life and presenting elegant lifestyle.

With the growth of China's middle class and strong demand for quality life, more and more collectors are placing their eyes on practical art classes, and auction houses have therefore adjusted strategies to attract buyers.