Burberry No Longer Renew Burberry Black Label

It is understood that Burberry Black Label was produced by the third largest Chamber of Commerce in Japan, the largest clothing manufacturer, and it was expressed in May 19, 2014.

Burberry's contract expires in June next year, while the British Burberry decides not to renew the contract, so the two sides decided to stop cooperation. Burberry Black Label also decided to officially withdraw from the Japanese market.

But Japan also says Burbeery is in.

After the end, they will produce their own products of global standard and sell them directly in Japan.

In July 2015, it was loved by many Taiwanese.

(Burberry black label) announced the end of the 45 year history of the brand, which made many fashion fans in Japan startled.

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According to statistics, China's visitors to Japan spend 277 billion 500 million yen in the first quarter, accounting for 40% of global tourists, an increase of 64.4% over the previous year, and the highest in 5 consecutive quarters.

From the specific consumption point of view, compared to food and entertainment, Chinese tourists spend all their money on shopping.

Unlike the Australians who ranked second in the general market, the average shopping cost of Chinese tourists is nearly 180 thousand yen, which accounts for about 60% of their daily consumption.

Even the Japanese Ministry of finance has to admit that the promotion of Chinese tourists to Japan's tourism industry, the 2014 fiscal year report shows that Japan's tourism industry has experienced a trade surplus for the first time in the past 55 years, reaching 209 billion 900 million yen, while the consumption of foreign tourists over 1/4 is from China.

"Japan has a mature and huge second-hand luxury market, which, to a certain extent, reflects the stable demand for luxury goods in Japan."

A luxury group employee told the International Financial Daily reporter.

Indeed, even when the economic crisis broke out in Japan in 1989, other industries were hard hit by the bursting of the economic bubble, but luxury brands could not survive because of the continued purchase of office white-collar workers.

One of the targets of luxury businesses is obviously the rich class in Japan. According to Nomura comprehensive research institute, Japan's affluent families with more than 100 million yen (5 million yuan) in 2013 reached 1 million 10 thousand households, an increase of 200 thousand in two years.

Another target is Japanese tourists from China.

After all, under the background of weak domestic consumption in Japan, it is hard to attribute all the gratifying results in 2015 to Japanese consumers.

In the second half of 2014, the exchange rate of yen to RMB declined by 20% over the first half of the year, which directly stimulated the enthusiasm of Chinese tourists to go shopping in Japan.

In terms of visa, Japan has relaxed the application conditions for "multiple entry visas". As long as the annual income is above 200 thousand, it can apply for multiple visas to Japan and China within 3 years, and those who have been to Japan before, with an annual income of more than 100 thousand, can apply for such visas.

These policies will send more customers to luxury stores in Japan.

A statistics released by Japan's NHK television station shows that a foreign visitor spends only 150 thousand yen (about 7800 yuan) in Japan, so that the consumption of 10 tourists in Japan exceeds that of a Japanese citizen in a year.

In the first quarter of this year, the average daily consumption of Chinese people exceeded 300 thousand yen.

As of the end of March, more than 920 thousand Chinese tourists poured into Japan this year, according to the Japan Tourism Office.