2015 Cross-Border Electricity Supplier Big Data: Sea Purchase The Most Popular Three Categories Of Clothing Heads

Recently, it was learned that the third party data agency issued "2015

The consumer report (hereinafter referred to as the "report") reveals the consumer's behavior and habits in cross-border online shopping.

According to the report, shopping overseas through shopping websites has become the main channel for Chinese people to obtain foreign goods.

Commodities and other ways, and complete categories and high safety has become the two most important criteria for consumers to choose shopping websites.

Ocean pier CEO Zeng Bi Bo said, such as ocean wharf, etc.

The sea purchase platform breaks the difference between traditional trade price differentials and regionalization, so that Chinese consumers can use the same goods with high cost performance as abroad.

The report shows that the three most popular categories of consumers in sea shopping are in turn.

Beauty care products,

/

。

60% of consumers said that the first choice for overseas shopping in the next year is buying clothes. 53% of consumers choose beauty care products in cross-border shopping online in the coming year, and 44% of consumers want to buy handbags / backpacks.

Other popular categories include shoes, food, electronics, health food and health products, maternal and child products, household or kitchen utensils, toy books, etc.

It is noteworthy that, on the whole, the percentage difference of cross border online shopping consumers' willingness to purchase different commodity categories is not large.

Analysts said this means that the maturity of cross-border shopping is improving, and people's demand for cross-border shopping is becoming more diversified and diversified, not just limited to three categories: traditional mother, baby, beauty and health care.

Therefore, providing a complete range of Internet platforms will provide consumers with the best convenience.

Analysts pointed out that with the further improvement of cross-border shopping maturity, the competitiveness of the cross platform electronic commerce website covering the whole category will be significantly stronger than that of the cross-border e-commerce website.

Take the ocean terminal as an example, at present, the ocean terminal covers more than 20 thousand famous overseas brands, including maternal and infant products, food health care, life home, clothing and luggage, beauty care and skin care, and new exotic products from all over the world.

According to the report, 41% of consumers prefer overseas direct mail delivery, and when consumers do not understand the difference between overseas direct mail and bonded shipping, this proportion will increase to 46%, which is far more than other ways such as "bonded delivery" and "domestic spot".

Analysts explained that, due to the complexity of cross-border shopping process, the vast majority of consumers do not understand the details of the process, and there is a high learning cost. "Overseas direct mail", which is fast and safe, greatly reduces the consumer's sea purchase threshold and has become the most popular choice for consumers at present.

Ceng Bibo said that the Internet platform that can conveniently and safely purchase overseas goods can help consumers save time and the cost of trial and error. "Overseas direct mail" is one of the characteristics of the ocean terminal. In order to ensure the safe and fast delivery of overseas goods to Chinese consumers, the ocean terminal has built its own cross border logistics system beckhai international since its establishment.

First, we can strictly control the quality from the source, avoid the phenomenon of unpacking in the freight pportation, eliminate fake goods, and second, control the logistics time and efficiency.