Hundred Round Pants Industry Intends To Use 2 Billion 710 Million Yuan For Cross-Border E-Commerce Platform Construction And Other Projects.

In June of this year, the hundred round trousers industry was renamed cross border pass, and before its renaming, it has invested in three export oriented cross-border electric providers, namely, Shenzhen Qianhai patunson Network Technology Co., Ltd., Guangzhou brun Trading Co., Ltd. and Shenzhen Tong Tuo Technology Co., Ltd.

Clothing industry

After the pformation of cross-border electricity supplier appetite, in improving the export platform construction, at the same time, is also planning to build cross-border electricity supplier comprehensive ecosystem.

Cross border Tong Bao e-commerce Limited by Share Ltd (formerly "100 round trousers industry", hereinafter referred to as "cross border pass") issued a notice recently announced that the total amount of funds to be raised not more than 2 billion 710 million yuan, for cross-border import e-commerce platform construction projects.

At this point, the brand import and export platform is basically formed.

Although the scale of investment is also in the forefront of the industry, however, from the perspective of earnings, there is indeed a heavy thunderstorm.

Notice shows that

It is planned to issue a public offering of no more than 130 million shares at the base price of 20.92 yuan, and the total amount of fund-raising will not exceed 2 billion 710 million yuan, mainly to import e-commerce platform, export electricity supplier B2B integrated service platform, warehousing and supporting projects.

Among them, the estimated investment amount of the first two items is 1 billion 580 million yuan and 630 million yuan respectively, accounting for 81.5% of the total amount of fund-raising.

In addition, the cross-border pass was granted a 51% stake in Shanxi Golden Tiger Information Service Co., Ltd., which had just been granted the business license by 17 million 930 thousand yuan.

Cross border side said that the company will be in the "B2B+B2C", "import + export", "platform + self" and other areas of strategic layout, to create a diversified cross-border electricity supplier comprehensive ecosystem.

Cross border links, which once invested in mergers and acquisitions to export business, are actually more ambitious.

In June of this year, the hundred round trousers industry was renamed cross border pass, and before its renaming, it has invested in three export oriented cross-border electric providers, namely, Shenzhen Qianhai patunson Network Technology Co., Ltd., Guangzhou brun Trading Co., Ltd. and Shenzhen Tong Tuo Technology Co., Ltd.

A month later, the cross-border investment of 48 million 400 thousand yuan by its own capital, through the way of capital increase, invested in Shenzhen's cross border Agel Ecommerce Ltd easy import business, and the proportion of import business strategy increased.

Cross border links said that the company plans to build heavy gold within two years to build its own platform, mobile terminal, O2O line experience shop, etc., to create cross-border import business system.

Despite its generosity, there is still a great gap between ideal and reality.

According to the cross border China Daily report, cross-border cross-border business revenue is 1 billion 80 million yuan, accounting for 90.6% of the main business, and domestic business revenue accounts for 9.4%.

In the cross border area, it is believed that the import of the industry is highly competitive and the core category of the mainstream enterprises has a high degree of reclosing.

The profit contribution may be lower than the scale contribution.