Who Ruled The Whole Social Media During The Fashion Week In New York?

According to Shareablee, a social media research institute.

During the 2016 spring summer New York fashion week in from September 10th to 17th, celebrity designer Victoria Beckham attracted 3 million 700 thousand people in Facebook, Twitter and Instagram, including praise, commentary and forwarding.

She has 18 million fans on the 3 social media platforms, during which she posted 95 times on the three platforms.

From Givenchy to Wang Daren, surrounded by the brand of the spring and summer series, the biggest winner is Victoria Beckham, her curtain call at the show.

Tens of millions of social media users continue to refresh their social networks and get information about their favorite brands. Fashion week is making waves in the digital world.

This is not only for them to see celebrities, but also to know fashion week through video live broadcast.

"Users can open apps for the first time and choose the live fashion show that they want to watch."

IMG fashion digital director Dan Porter said.

"You can open the application and watch the live broadcast, or you can go to the show or watch on the website, so that people everywhere can enjoy the fashion week."

There is a special phenomenon data, Porter pointed out that users have a liking for slow motion video, because this makes the post more elegant and exquisite.

This is consistent with the growing popularity of the slow motion GIF video in WeChat's public address.

The live fashion show started shooting in 2010 and has been popular.

In addition to live fashion shows on brand or designer websites and social media, Twitter's Periscope has attracted a lot of attention.

The brands include Badgley Mischka, Naeem Khan, Libertine, Jeremy Scott, Herv Leger, Yigal Azrou, Leger, and Libertine services.

Porter says IMG is one of the first companies to use GoPro live fashion show, but IMG has been using live Snapchat and Periscope services for better performance in this season's fashion week.

Snapchat will cooperate with Burberry in the London Fashion week to burn live shows after reading, then disappear in 24 hours to attract eyeballs.

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Most of the content presented on social media reflects the scene of the fashion week.

The show is full of guests who are playing with their mobile phones. They capture the product instantly and post the fastest social media.

Although social media, especially in Instagram, is similar in content, data analysis does not prevent users from continuing to share their favorite brands and designers.

Every week fashion week passes social media and

All the different products, Gucci Loafers and Chanel Slingbacks became the most popular shoes for New York fashion week in 2016 spring and summer.

In the statistics of Shareablee, Michael Kors ranks second, and the gap between Victoria and Beckham is obvious.

The former has a total of 25 million 100 thousand fans on the social network, but the interaction in social media during Fashion Week is less than 1/3 of the latter, only 1 million 100 thousand times, while the total number of posts is 94 times.

Givenchy's elaborate outdoor fashion show attracted many eyes, making it third in the list and 1 million times in social media.

The top ten brands / designers are Sherri Hill, Jeremy Scott, Rachel Zoe, Marc Jacobs, Diane von Furstenberg, Furstenberg and Diane.

There are only three brands that interact with netizens more than one million, namely, Victoria Beckham, Michael Kors and Givenchy.

But the data of their three brands add up to 1/3 of the total interaction frequency of social media in New York during the week.

Although much attention has been paid to Facebook, postings are the most popular among many brands, and designers have joined celebrities, but Kate Spade New York has not scored the top ten.

In September 14th, Kate Spade New York launched three episodes of #missadventure, starred by Anna Kendrick.

On Facebook, the amount of interaction attracted by Anna Kendrick Posts accounts for 82% of the total interaction volume of the entire brand on Facebook, including 74 thousand praise, 2800 reviews and 9300 sharing.

The total number of hits has exceeded 6 million times.

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In personal accounts, Selena Gomez ranks first in Facebook and Instagram.

The most frequent interaction is a photo of the Polo women's show held in the McKittrick Hotel show garden in September 11th. 1 million 500 thousand people and 312 thousand people participated in Instagram and Facebook respectively.

During the visual feast of fashion week, Instagram has always been the most suitable and popular social networking platform.

The number of interactions on Instagram occupies.

94% of all social media, and the interaction of Victoria Beckham 97% also comes from the social networking platform.

In addition, social media's invasion of fashion week brings another kind of voice.

As we all know, designers want more audiences, not just buyers, editors, and celebrities sitting in the showroom to see their fashion show and the latest product line.

But the live broadcast and the live Posts posted on Instagram can't satisfy customers who want to buy good customers right away.

"I worry that we will make customers feel fatigued."

Downing said.

"She wants the products she sees now, but this product is only sold in the shop after the fashion month on Saturday. Does this affect the performance of fashion brands and stores? Should fashion week return to the past, only buyers and invited media can see the latest product model in the model room? The pace of social development is pressing, and people want instant satisfaction.

When these products are sold in stores, consumers have already seen them on social networks, and many celebrities have already passed through them.

Rutson said: "fashion week's presentation will be changed in the future. In the digital age, fashion week's long history is not only facing challenges, but also balancing business interests."