Giant Pformation To Create "New Marketing" Into The Cold Winter

The head of the public relations department of WAL-MART (China) Investment Co., Ltd. said that the pfer of minority interests by partners will not affect WAL-MART's development in China. WAL-MART is confident of China's economy and market and is committed to long-term investment and development in China.

According to the data released by China Electronic Commerce Research Center, in the first half of 2015, the scale of China's online retail market reached 16140 billion yuan, accounting for more than 11% of the total retail sales of social consumer goods.

In recent years, China's domestic retail enterprises have grown rapidly, and some have been able to compete with international giants and even surpass foreign enterprises in some aspects.

In the era of Internet, domestic enterprises "turn around" more sensitive, and have the localization advantage close to Chinese consumers, which is expected to take the lead in the new round of competition.

Some analysts pointed out that the sale of WAL-MART shares to some extent reflects that investors are not optimistic about the prospects for the development of traditional retail industry, and traditional retail enterprises must carry out strategic pformation as soon as possible.

Under the "new normal" of the consumer market, traditional retail stores such as supermarkets and department stores are encountering "cold winter".

WAL-MART only closed 4 stores in Hunan in 2014, and another 20 year old multinational retailer Carrefour has been shutting down stores all over the world in recent years.

Hong Tao, director of the Department of trade at Beijing Technology and Business University, believes that at present, the traditional retail enterprises are integrating online and offline, and the trend of cross-border integration at home and abroad is very obvious. These enterprises make full use of WeChat, micro-blog, APP and other marketing methods to enhance the sense of experience and attract customers through the whole chain and category.

It is understood that in May of this year, WAL-MART announced the launch of the O2O Online To Offline service platform "quick purchase", and subsequently wholly owned the "1 shop" of the electricity supplier company.

In June,

Its retail brand Huarun Wanjia's e-commerce platform "e Wanjia" was formally launched. At the end of September, Huarun went out with Baidu takeaway to cooperate with O2O.

The pformation of traditional retail enterprises has achieved initial success in the past China's National Day golden week.

Shen Danyang, a spokesman for the Ministry of Commerce, said that during the national day, business enterprises around the world seized the business opportunities of the festival, and through the deep grafting of "Internet +", fully integrated modern business concepts and technology elements to create a completely new marketing mode.

Chen Zhiqiang, President of BBK group, told reporters that BBK has been working hard in the field of electronic commerce since 2013. This year, the global supply chain will be deeply integrated.

The center of gravity has been adjusted to the global purchasing side. At present, there are 6 global sourcing centers in Hongkong, New Zealand, the United States, Germany and other countries and regions.

At the same time, the physical stores of traditional retail enterprises pay more attention to "

"Take Changsha Mei Xi new world complex, which is invested by BBK group, for example, the commercial complex, which is planned to open at the end of this year, has gathered space experience hall, real ice skating rink, 3000 acres of rooftop flower farm, Mei Xi academy and cross border shopping experience street, striving to create a one-stop service ecosystem from shopping to entertainment, learning and exercising.